Mumbai:
Chhatrapati Shivaji’s Creative Solutions (CSCS) has been recognised as the ‘Best Customer Service Brand’ at Arthsanket’s MahaBrand 2026, reinforcing the rising importance of execution excellence and customer experience in building scalable businesses. The award was presented by Dr. Amit Bagwe and Dr. Avinash Phadke (Agilus Diagnostics).
From Service Gap to Scalable Opportunity
Founded in 2013 by Mr. Vikas Deshmukh and Mrs. Tanuja Vikas Deshmukh, CSCS identified a critical gap in healthcare—complex claim processing and inefficient implementation of government schemes. The company built a solution around process optimisation, trained manpower, and technology integration, creating a niche in hospital operations support.
What Makes CSCS a Growth Model
CSCS operates on a simple but powerful principle:
If backend operations improve, the entire healthcare system becomes more efficient.
Its services include:
Government scheme implementation
Pre-authorisation and claim management
Revenue cycle optimisation
End-to-end operational support for hospitals
By focusing on these high-friction areas, CSCS has positioned itself as a mission-critical partner rather than just a service provider.
Scale Built on Execution
The company’s growth reflects strong operational execution:
6.6 million+ patients served
₹35,000+ crore claims processed
100% claim efficiency benchmark
Presence across multiple states and 50+ hospitals
This scale highlights a key entrepreneurial insight—boring but critical problems can build big businesses.
Customer Trust as the Core Metric
Unlike traditional awards, MahaBrand follows a 7-day public voting system, where customers directly validate brands. CSCS’s win indicates that trust, reliability, and consistency are now stronger differentiators than marketing spend.
Key Takeaways for Entrepreneurs
Solve real operational problems, not just visible ones
Build systems that create measurable impact (time, cost, efficiency)
Customer trust is the strongest growth lever
Service businesses can scale with process + technology + people
The Bigger Picture
With healthcare becoming more structured and compliance-driven, companies like CSCS are shaping the next layer of India’s service economy—where backend efficiency directly impacts front-end outcomes.
CS Creative Solutions proves that great businesses aren’t always built on products—they’re built on solving complex problems consistently and at scale.
About MahaBrand
Arthsanket MahaBrand, launched in 2017, is a consumer-led recognition platform designed to promote regional enterprises. Winners are selected through a 7-day public voting process, reflecting real customer sentiment. The introduction of a single-click voting system has further improved accessibility and participation across stakeholders.
