In a world often divided by borders and differences, two young entrepreneurs from India and Pakistan have proven that passion, determination, and shared vision can transcend boundaries.
Attention, founded by Soumya from India and Yusra from Pakistan, is not just a success story – it’s a testament to the power of perseverance and cross-cultural collaboration.
Soumya, a top-tier freelancer on platforms like Fiverr and Upwork, had spent two years building a successful career. Despite his achievements, he felt the need for a change – a desire to create something bigger than himself. This led to the conception of Attention, but the journey was far from smooth.
Struggle to Success
The first attempt to launch Attention on January 1, 2023, met with failure. Undeterred, Soumya tried again on his birthday, January 29, only to face another setback. A third attempt on August 15 also fell short of expectations. It seemed the dream was slipping away.
Just when things looked bleak, fate intervened. Soumya connected with Yusra, a self-made entrepreneur and freelancer based in Karachi, Pakistan. Despite hailing from countries often at odds, the two discovered they shared the same goals, vision, and commitment to excellence. This serendipitous partnership breathed new life into Attention, leading to its official launch in September 2023.
The early days of Attention were far from glamorous. For six months, the agency struggled to generate revenue. Both Soumya and Yusra had left behind their stable freelancing careers, putting everything on the line for their shared dream. They were on the verge of going bankrupt, and that’s when things started to improve for the better.
But true entrepreneurs know that the darkest hour comes just before dawn. Through countless sleepless nights, hopeless attempts, and unwavering determination, Soumya and Yusra pushed forward. Their persistence finally paid off as clients began to trickle in.
From Local to Global: The Attention Revolution
What started as a side project soon became a steady stream. One client led to another, and Attention’s reputation began to grow. The agency expanded its reach beyond borders, securing clients not just in their home countries but across continents. Today, Attention proudly serves businesses in the UAE, Oman, Qatar, the United States, and the United Kingdom.
The once-struggling startup has now transformed into a government-registered agency boasting a team of over ten professionals. Each team member shares the founders’ passion, vision, and goal to leave a lasting legacy in the world of modern marketing.
The Founders’ Background
Soumya, a tech enthusiast with a passion for AI and modern technology, embodies the spirit of a digital nomad. This love for technology and adaptability has been instrumental in shaping Attention’s innovative approach to strategic marketing.
Yusra brings her entrepreneurial spirit and client-relation skills to the partnership, ensuring that Attention maintains strong connections with its growing client base.
Planning For The Future
When asked about plans, Soumya shared ambitious goals for Attention. “We aim to continue growing our marketing agency and reach new heights,” he stated. “We’re also planning to implement a branding division and assemble a team of professional photographers and videographers for advertising shoots and commercial productions.”
In addition to expanding Attention’s services, Soumya, leveraging his tech background, has plans to launch a Software as a Service (SaaS) product in the future. This move would diversify Attention’s offerings and potentially open up new markets.
Yusra, focusing on client relations, plans to relocate to Dubai. This strategic move will allow her to work more closely with their client companies in the Middle East, providing hands-on service with her characteristic passion and dedication.
Impact and Inspiration
The success of Attention goes beyond its business achievements. It serves as an inspiring example of cross-border collaboration, showing that shared goals and values can overcome geopolitical differences. Soumya and Yusra’s partnership demonstrates how diverse perspectives can contribute to a company’s strength and innovation.
For young entrepreneurs, Attention’s journey offers valuable lessons in persistence, adaptability, and the power of collaboration. It shows that with determination and the right partnership, it’s possible to overcome initial failures and build a successful international business.
As Attention continues to grow and evolve, it remains committed to providing excellent strategic marketing services across countries and continents. The story of Soumya and Yusra proves that in today’s interconnected world, success knows no borders. Their journey from struggling entrepreneurs to leaders of a thriving international agency is a testament to the power of perseverance, collaboration, and a shared vision.
