Vritus Pet Care, a trusted name in the global pet care industry, is making its much-anticipated entry into the Indian market. Known for its premium, science-backed products, the Australian-origin brand brings a holistic approach to pet wellbeing—now tailored for the unique needs of Indian pets and pet parents.
With a simple yet powerful vision—to make pets happy—Vritus has earned the loyalty of millions of pet parents around the world. The brand’s comprehensive product range includes high-quality supplements, grooming essentials, health aids, and treats that focus on not just physical but also emotional wellbeing.
Why India, Why Now?
India’s pet care market is at an exciting inflection point. With over 32 million pets and growing at a rate of 12–15% year on year, the country is experiencing a surge in demand for quality pet care products. Notably, over 65% of pet parents in India are under 35 years old and digitally native—making this an ideal time for Vritus to bring its global expertise directly to Indian homes.
“The Indian pet care market is vibrant and evolving. Our entry is not just about business; it’s about partnering with Indian pet parents to offer quality, trust, and care,” said a Vritus spokesperson.
Local Approach, Global Standards
Understanding the nuances of the Indian market, Vritus is localizing its product offerings to suit India’s diverse climate, pet lifestyles, and common health concerns—without compromising on the international quality standards it’s known for. All products are developed in consultation with veterinarians, nutritionists, and pet behaviorists, ensuring they are both effective and loved by pets.
A Mission Beyond Products
Beyond its product range, Vritus aims to create a conscious community of pet parents. Through educational campaigns, content tailored for Indian audiences, and partnerships with pet experts, the brand is committed to raising awareness about pet nutrition, health, and emotional care.
As Vritus sets foot in one of the world’s fastest-growing pet markets, it brings with it a promise: to deliver safe, science-driven, and heart-centered solutions that enrich the lives of pets—and those who love them.
