In India’s fast-changing fashion and creator economy, one company is quietly building the infrastructure that powers hundreds of emerging brands. Founded by Shailesh Srisrimal and Prabhu J, Blankapparel.in has redefined how T-shirt businesses are launched and scaled—without the need for inventory, manufacturing experience, or high capital investment.
Blankapparel.in is not a fashion label. It is a white-label apparel platform that provides ready-to-brand T-shirts to resellers, creators, and entrepreneurs. From first-time merch designers to professional print shops, its backend system helps users start and grow clothing brands without worrying about stock, production delays, or fulfillment challenges.
“Our mission was to simplify apparel entrepreneurship,” says Shailesh Srisrimal, Founder and CEO. “We wanted to create a system where someone with just an idea could launch a brand—without needing a warehouse, factory, or large team.”
Shailesh, with a background in digital strategy and brand building, partnered with Prabhu J, a veteran in textile manufacturing and operations. Together, they built Blankapparel.in with a blend of startup agility and manufacturing depth—a rare combination that has allowed them to scale efficiently while maintaining quality and consistency.
The company’s model is straightforward yet powerful: Blankapparel.in manufactures premium white-label T-shirts in its in-house facility in Tirupur, one of India’s leading textile hubs. These are warehoused and stocked in Bangalore, ready to be branded, printed, and shipped. Entrepreneurs can access these products on demand—without holding inventory or managing logistics.
This approach has already supported over 1,000 businesses across India. Clients range from social media creators and college entrepreneurs to print shops and corporate merchandisers. One standout example is a 23-year-old from Jaipur who started with just 100 T-shirts and now supplies branded merchandise to companies across Rajasthan.
“We are not here to compete with brands. We’re here to power them,” says Prabhu J, Co-founder and Managing Director. “We focus on what we do best—production, quality control, fulfillment—and let our clients shine under their own labels.”
The founders believe the barriers to entering the fashion business have long been too high. Blankapparel.in addresses this gap by offering a plug-and-play solution. Customers simply upload their brand identity, select SKUs, and focus on marketing while the platform handles the rest.
In addition to ease and speed, sustainability is also a core pillar. The company recently launched Ecoblend, a line of T-shirts made from recycled plastic bottles and reclaimed cotton fibers. This initiative makes it possible for emerging brands to offer environmentally responsible clothing without increasing cost or complexity.
“Sustainability shouldn’t be a luxury,” Shailesh says. “Our goal was to make eco-friendly fashion accessible to every brand, including those just getting started.”
The company has been formally recognized as a startup by the Government of India and has begun attracting interest from ecosystem players across the fashion, retail, and sustainability sectors. With the rise of India’s D2C brands and the expanding creator economy, the timing for such a platform is ideal.
Blankapparel.in plans to expand into new product categories and is currently developing partnerships with influencers, educators, and niche creators to launch branded merchandise lines. It also aims to position itself as a reliable backend partner for retail chains, marketplaces, and institutional buyers looking for fast, flexible, and sustainable apparel solutions.
Yet, despite its growing success, the team remains focused on its core values—accessibility, quality, and quiet impact.
“We are builders,” says Prabhu. “We don’t seek the spotlight. Our goal is to keep delivering consistent value and letting our partners grow.”
For entrepreneurs and creators across India, Blankapparel.in offers something rare: a practical, proven way to bring ideas to life without taking on unnecessary risk or overhead. It is a company that doesn’t just enable fashion—it enables freedom.
Key Highlights:
- White-label apparel platform enabling entrepreneurs to launch T-shirt brands with zero inventory.
- In-house manufacturing in Tirupur and warehousing in Bangalore.
- Sustainable product line (Ecoblend) made from recycled plastic and cotton.
- Trusted by over 1,000 creators, resellers, and printers across India.
Next Steps:
To explore ready-stock, white-label T-shirts and sustainable merchandise options, visit blankapparel.in.
For business inquiries or partnership opportunities, contact the team directly or follow them on Instagram at @blankapparel.in.
