In the fast-evolving world of education, coaching institutes and independent educators often struggle to keep up with the digital landscape. From generating leads to converting them into enrollments, the challenges are many. We sat down with Rahil Shah, Co-founder of Educrafters, to discuss his journey, the gaps in education marketing, and how Educrafters is helping institutes thrive in the competitive space.
Q1: Tell us about your journey and how you entered the education marketing space.
Rahil: My journey started with YouTube, where I was leading content for an EdTech platform, Testbook. At the time, YouTube was emerging as a major channel for student engagement, and I saw firsthand how powerful digital platforms could be in education. Institutes and educators who leveraged YouTube were able to build trust and credibility, but many struggled with scaling their presence, running effective ads, and converting views into enrollments.
As I worked closely with educators, I realized that traditional marketing approaches weren’t enough. Big EdTech brands like PW, Unacademy, and Allen Digital had the resources to dominate digital advertising, making it difficult for coaching businesses to compete. However, I strongly believed that every teacher has the potential to grow if their expertise is positioned in a way that students can trust. That’s when I started consulting institutes, helping them fix their marketing strategies, streamline lead nurturing, and improve conversions.
While discussing these challenges, Pushpendra (Co-founder, Educrafters) and I found we had a shared vision—to bridge this gap for coaching owners, YouTube faculty, and universities. That’s how Educrafters was born, with a mission to help educators scale through performance marketing and student acquisition strategies tailored for the education sector.
Q2: What makes Educrafters different from other marketing agencies?
Rahil: The biggest difference is that we are 100% focused on the education sector. Most agencies work across multiple industries, but we specialize in education, which gives us deep insights into student behavior, lead conversion, and admission cycles.
Since we work only with coaching institutes, YouTube educators, and universities, we understand their challenges better than a generalist agency. Our strategies aren’t just about running ads—we help clients build trust, improve follow-ups, and optimize their entire admission funnel. This is something we’ve successfully implemented for institutes at all levels, including universities like Chirayu University, where we streamlined their student acquisition process.
Another key difference is our hands-on approach. We don’t just generate leads and leave it to the institute; we align marketing, automation, and sales strategies to ensure those leads actually convert into enrollments.
Q3: What are the biggest mistakes institutes make in student acquisition?
Rahil: One of the most common mistakes is not being confident in running ads. Many coaching owners and educators have tried digital marketing, but nothing seems to add up because they don’t understand how to optimize campaigns for student acquisition. Either they burn money on ineffective ads or rely only on organic reach, which isn’t enough in today’s competitive landscape.
Another mistake is focusing only on lead generation without a structured follow-up system. Institutes collect thousands of leads but fail to nurture and convert them. Without a proper strategy—automated follow-ups, engagement campaigns, and trust-building mechanisms—most of those leads go cold.
Finally, many institutes fail to adapt to changing student behavior. Marketing for admissions isn’t just about running ads—it requires creativity, staying updated with trends, and understanding what motivates students. The education landscape is shifting rapidly, and institutes that don’t evolve will struggle to attract enrollments.
Q4: What’s next for Educrafters?
Rahil: We’re focused on innovation in education marketing and solving deeper challenges in student acquisition. One of our key initiatives is developing AI-driven admission funnels that will optimize follow-ups based on student behavior, improving engagement and conversions.
We are also launching e-learning modules for educators, helping them master digital growth strategies. This includes YouTube Growth for Educators, where we teach how to build and scale an educational channel, and Running Admission Ads, a practical guide to leveraging Facebook and Instagram ads for student enrollment. Our goal is to empower educators with the right tools and strategies to grow their reach and build sustainable businesses.
I also regularly share marketing insights for educators on Instagram. You can follow me at https://www.instagram.com/reallyrahil/ for more tips on student acquisition, YouTube growth, and education marketing strategies.
At the core, our mission remains the same—helping educators and institutes scale in the digital space. Every teacher has the potential to grow, and we want to be the bridge that makes it possible.