In the heart of Bhubaneswar, where ancient traditions meet a fast-evolving urban pulse, two women dared to reimagine what India’s fitness wear could look like. Meet Richi Richa Das, a seasoned marketing professional, and Tapaswini Padhy, a first-generation entrepreneur with relentless drive. Together, they’re not just building a brand — they’re building a movement called Acteev Wear.
Two Women. One Vision.
Richi and Tapaswini didn’t come from a legacy of business. What they came with instead was vision, clarity, and fire. They noticed a gap in the Indian activewear market — especially in Tier 2 and Tier 3 cities — where quality gym wear was either unaffordable or simply unavailable.
“Most premium fitness brands never looked beyond the metros,” says Richi. “But we knew the hustle wasn’t just in Mumbai or Delhi. It’s in Rourkela, in Jabalpur, in Siliguri. And we wanted to dress that hustle.”
That’s how Acteev Wear was born — a homegrown fitness wear brand from Odisha that delivers high-performance, affordable, and durable gym wear designed for real Indian workouts and real Indian bodies.
Built in Odisha. Worn Across India.
Built in Odisha. Made for All of India.
Acteev Wear was born with a clear purpose: to democratize fitness apparel. While many brands continue to cater to premium buyers, Acteev Wear flips the narrative by offering moisture-wicking, durable, and stylish gym wear — all at affordable prices. Whether you’re working out in a local gym in Cuttack or running drills on a village ground in Punjab, Acteev Wear gear is built to perform with you, and for you.
“Fitness shouldn’t be limited by geography or income,” adds Tapaswini. “If you’ve got the will, you deserve the gear.”
Proudly made in India and deeply rooted in the ethos of hustle and resilience, Acteev Wear’s collections are designed for real-life workouts — early mornings, late nights, sunny fields, rainy jogs — and everything in between.
More Than Just Gear. A Platform for Hustle.
From the beginning, Acteev Wear was rooted in purpose. While Richi brought her years of marketing experience to build the brand voice, Tapaswini focused on sourcing, product quality, and operational resilience. Together, they aren’t just selling t-shirts and stringers — they’re building a brand that speaks to India’s dreamers.
This year, Acteev Wear is going a step further. They’re launching a flagship initiative to identify five young athletes or fitness enthusiasts from Tier 2 and Tier 3 cities, offering them full access to Acteev’s gear to support their training and journey. It’s not just sponsorship — it’s solidarity.
What Makes Acteev Wear Different?
In a space packed with brands trying to ride the fitness wave, Acteev Wear has its feet firmly on the ground — and its heart in the right place.
- High-Performance Gear at Honest Prices– Premium tech, without the premium cost.
- Designed for India, From the Heart of Odisha– Local insight meets global-quality products.
- Built for Hustle, Made for Movement– Breathable tanks, quick-dry joggers, sweat-resistant tees — each item engineered for real workouts, not runways.
The Face of the New India
Acteev Wear is worn by the new face of Indian fitness — young people chasing transformation not just of their bodies, but of their lives. They are the small-town heroes, the first-timers in gyms, the 5 AM runners, the late-night lifters.
And leading them are two women who dared to dream beyond limitations.
Acteev Wear isn’t just a brand. It’s a belief.
A belief that style, performance, and accessibility can coexist. That two women from Bhubaneswar can build something that speaks to all of India. That the hustle deserves respect — and the right gear.
So whether you’re a college student in Rohtak, a young dad in Raipur, or a sprinter in Silchar — remember this:
You belong in Acteev. You belong in the movement.
