New-age beauty distribution, beauty education and cloud nail salon ecosystem targets 900+ centres across India after establishing a presence in 70+ cities
Jaipur, India: India’s beauty industry is entering a new phase of organized growth, driven by the expansion of salons, increasing demand for professional beauty products, the rise of beauty entrepreneurship, and the growing need for accessible skill development.
Recognizing this transformation, Mall of Salon (MOS), MakeMeArtist and XNAIL are building an integrated beauty ecosystem combining beauty distribution, professional education, franchise opportunities and technology-enabled salon services.
“India’s beauty industry is not just growing — it is transforming. Every day, thousands of salons, retailers, and beauty professionals are looking for faster supply, better training, and profitable business opportunities. We saw this demand early and built Mall of Salon and MakeMeArtist to become the backbone of this beauty revolution.”
— Vikas Joshi, Founder
Mall of Salon: Building a New-Age Beauty Supply Chain
Mall of Salon is positioned as a beauty and salon-focused distribution platform designed to connect cosmetic brands, salons, retailers, makeup artists and beauty professionals through an organized supply-chain network.
The company says it has established operations across 70+ cities and is now targeting an ambitious expansion towards 900 centres across India.
Through its FOCO (Franchise Owned, Company Operated) model, Mall of Salon aims to create city-level business hubs that support local salons and retailers with product availability, procurement support, distribution and backend operations.
The company’s evolving distribution ecosystem includes:
- City-level distribution and micro-distribution
- Drop-ship and localized supply models
- Salon and retailer servicing
- Cosmetic brand distribution
- Regional warehousing support
- B2B beauty product supply
- Franchise-led market expansion
The objective is to create a more organized and accessible supply network for India’s rapidly expanding beauty industry.
MakeMeArtist: Taking Beauty Education to the Next Level
Alongside distribution, MakeMeArtist (MMA) is developing a technology-enabled beauty education ecosystem for professionals and aspiring artists.
The platform focuses on connecting students with beauty academies, trainers and industry professionals, while creating opportunities for learning through online workshops, live training, recorded courses and offline academy networks.
MakeMeArtist aims to serve professionals across multiple categories, including:
Makeup | Hair | Skin | Nails | Salon Management | Beauty Entrepreneurship
The platform’s broader vision is to create a digital destination where students can discover academies, explore courses, attend online workshops, connect with trainers and ultimately access offline learning opportunities.
By combining education with the distribution ecosystem of Mall of Salon, the group aims to create a complete ecosystem where beauty professionals can learn, purchase, practice and build their businesses through one connected network.
XNAIL: Building India’s Cloud Nail Salon & Education Network
A major component of the group’s expansion strategy is XNAIL, positioned as a new-age cloud nail art salon and nail education chain.
XNAIL combines professional nail services, nail education, franchise opportunities, product access and business support under a single ecosystem.
The brand is focused on creating standardized nail-focused outlets that can operate across multiple Indian cities while providing customers with professional nail services and aspiring nail artists with structured training opportunities.
XNAIL’s Ecosystem Includes:
- Nail Art & Nail Extension Services
- Professional Nail Training
- Nail Artist Development
- Salon & Nail Bar Franchise Opportunities
- Product & Professional Nail Supply
- Training & Placement Support
- Business Development Support
- Cloud-based operational ecosystem
The expansion of XNAIL is being undertaken through the joint efforts of Mall of Salon and HDK Beauty India Pvt. Ltd., with Yogesh Shrivastava and Poonam playing key roles in the development and expansion of the nail business ecosystem.
The partnership aims to combine operational expertise, professional nail education, brand development and franchise expansion to build a scalable nail salon network across India.
A New Opportunity for Nail Entrepreneurs
XNAIL is also positioning its franchise model as an opportunity for entrepreneurs looking to enter India’s growing professional nail services market.
The model is designed to provide franchise partners with support across areas such as:
Setup & Branding | Product Support | Training | Marketing | Operations | Business Development
The objective is to enable franchise owners to participate in the growing nail services industry while benefiting from a structured brand and operating ecosystem.
One Ecosystem. Multiple Beauty Opportunities.
The integration of Mall of Salon, MakeMeArtist and XNAIL creates a broader ecosystem covering multiple stages of the beauty-business value chain.
Mall of Salon
Distribution & Beauty Supply Chain
Helping salons, retailers and professionals access products and brands through an organized B2B network.
MakeMeArtist
Beauty Ed-Tech & Professional Development
Connecting students, artists, academies and trainers through digital and offline learning opportunities.
XNAIL
Cloud Nail Salon & Nail Education Chain
Building a specialized network of nail bars, professional nail artists and nail education centres.
Together, these businesses aim to create a connected ecosystem where a beauty professional can:
Learn → Get Certified → Purchase Products → Start a Business → Access Customers → Grow Professionally
Launchpad for Emerging Beauty & Cosmetic Brands
Mall of Salon also aims to become a launchpad for emerging and D2C beauty brands looking to enter regional Indian markets.
Traditional distribution can require significant investment in warehouses, sales teams and regional infrastructure. A city-level micro-distribution network can potentially provide brands with a more flexible route to market.
Through its growing network, Mall of Salon aims to help brands gain access to:
- Salons
- Beauty retailers
- Makeup artists
- Nail professionals
- Academies
- Beauty entrepreneurs
- Regional markets
This approach can help emerging brands test new markets, build professional-channel visibility and develop regional sales networks.
The FOCO Opportunity
The group’s FOCO strategy is designed around a simple principle:
The franchise partner brings the business opportunity and investment, while the company provides the operating ecosystem and backend support.
Depending on the business model, the ecosystem can include:
Branding | Inventory Support | Staffing | Marketing | Training | Technology | Lead Generation | Operations | Business Development
This structure is intended to make participation in the organized beauty economy more accessible to entrepreneurs who may not want to independently build a complete supply chain, training system or salon operation.
India’s Tier 2 & Tier 3 Cities: The Next Growth Engine
While India’s major metropolitan cities continue to represent important beauty markets, the next phase of growth is increasingly expected to come from Tier 2 and Tier 3 cities.
Growing disposable income, increasing salon entrepreneurship, social-media-driven beauty trends and demand for professional education are creating new opportunities outside traditional metro markets.
Mall of Salon, MakeMeArtist and XNAIL aim to leverage this opportunity by building localized networks across emerging markets.
The group’s expansion vision is built around creating a connected network of:
Distribution Centres + Beauty Academies + Nail Bars + Retailers + Salons + Beauty Professionals
Vision for the Future
The future of India’s beauty industry is expected to be increasingly organized, technology-enabled and professionally connected.
Mall of Salon, MakeMeArtist and XNAIL are positioning themselves at the intersection of beauty commerce, education, professional services and entrepreneurship.
With an expansion target of 900+ centres across India, the group aims to build more than just a franchise network — it seeks to create a complete beauty ecosystem supporting professionals, entrepreneurs, salons, academies, retailers and emerging beauty brands.
From Products to Education.
From Education to Entrepreneurship.
From Salons to Supply Chain.
From Nail Bars to a National Beauty Network.
Mall of Salon | MakeMeArtist | XNAIL
One Group. Multiple Brands. One Complete Beauty Ecosystem.