Interview with the Leadership Team at Springman Apparel Private Limited
Indian fashion brands are no longer thinking local—and Outlaws, the youth-focused label from Springman Apparel Private Limited, is a powerful example of this shift. Known for its premium-quality casualwear at pocket-friendly prices, the brand has officially stepped onto the global stage. With its launch on NOON, one of the Middle East’s largest online marketplaces, Outlaws is now available across six GCC countries, marking a major milestone in its journey.
Back home in India, OUTLAWS has already built strong momentum across its D2C platform, Myntra FWD, Amazon, and quick-commerce partner Zepto, making it one of the most widely accessible Gen-Z fashion brands in the country.
We sat down with the leadership team at Springman Apparel to understand what this global expansion means, how the brand is disrupting fast fashion, and why Outlaws is aiming for ₹100 Cr in revenue over the next two years.
Q: Let’s start with the big news. Outlaws has gone global—what does this milestone represent for the brand?
This is a huge moment for us. Outlaws has officially transitioned from being a strong Indian brand to a global brand, and that’s incredibly exciting. Through NOON marketplace, we are now live in over six GCC countries, making our products accessible to a completely new audience that appreciates quality, comfort, and value.
For us, this expansion isn’t just about geography—it’s about proving that Indian brands can compete globally without compromising on quality or affordability.
At the same time, our strong domestic presence across Amazon, Myntra FWD, Zepto, and our own D2C website gives us confidence that the brand scales well across platforms and consumer touchpoints.
Q: Outlaws targets Gen-Z and Gen-Alpha. How does the brand truly connect with this audience?
Gen-Z and Alpha consumers are smart. They research, they question, and they care deeply about value, ethics, and authenticity. That’s exactly where Outlaws fits in.
We focus on:
- Premium fabrics
- Minimal yet bold designs
- Comfort-first fits
- Transparent pricing
And most importantly, we back our products with something almost unheard of in fashion—a 365-day replacement warranty. That builds trust, and Gen-Z values trust more than hype.
Q: The fashion industry is crowded. What makes Outlaws stand out from competitors like Snitch, The Bear House, and Bewakoof?
Competition keeps us sharp, but Outlaws has a few clear differentiators:
- 365 Days Replacement Warranty – We stand by our quality, long after the purchase.
- AZO-Free Dyes – Our clothing is safer for skin and more environmentally responsible.
- Premium at Pocket-Friendly Prices – We’ve cracked the balance between affordability and quality.
- Global Vision, Indian Roots – From India to the Middle East, our design language travels well.
While many brands focus on trends, we focus on longevity and trust.
Q: Quick commerce has become a game-changer in retail. How has Outlaws leveraged this space?
Quick commerce has been transformative for us. We successfully cracked the model by becoming a strategic brand partner with Zepto. This allowed customers to receive premium Outlaws apparel within minutes—something unheard of not too long ago.
One of our standout products on Zepto is the Outlaws Men’s 100% Cotton Structured T-Shirt, which has seen strong traction:
https://www.zepto.com/pn/outlaws-mens-100-cotton-structured-t-shirt-flat-knit-super-stretch-grey-2xl/pvid/5a04724a-2457-491f-ac99-d02881962d50
This success validated our belief that fashion doesn’t need to be slow anymore.
Q: The brand is now global online—but what about offline expansion?
Offline retail is a massive focus area for us. Inspired by industry trends—like Snitch expanding aggressively into offline stores—we’re planning to open 50 offline stores in the next 18 months across key Indian cities.
These stores will act as experience centers, where customers can feel the fabric, understand the quality, and truly connect with the brand.
Q: Sustainability and safety are becoming non-negotiable. How does Outlaws address this?
We’ve taken a conscious step by using AZO-free dyes, ensuring our products are safer for customers and more responsible toward the environment. Sustainability isn’t a marketing buzzword for us—it’s a long-term commitment.
We believe that affordable fashion can still be ethical, and that philosophy is deeply embedded in our production process.
Q: Let’s talk numbers. The brand is aiming for ₹100 Cr in revenue in the next two years. How realistic is that?
Very realistic. With:
- Global presence across GCC countries
- Strong domestic demand
- Expansion into offline retail
- Quick commerce partnerships
- A loyal Gen-Z customer base
We’re confident in our roadmap. Our focus is not just on revenue, but on building a category-defining casualwear brand.
Q: What do you want readers to remember about Outlaws?
Three things:
- Premium yet affordable clothing
- 365-day replacement warranty
- A global Indian brand that’s just getting started
Outlaws isn’t chasing trends—we’re building something long-lasting.
Q: Any final message for your customers and readers?
Outlaws is for the rebels, the dreamers, and the everyday hustlers. From India to the Middle East, this is just the beginning of our global journey.
We invite everyone to explore our collections and be part of the Outlaws movement by visiting our official website and experiencing premium casualwear that truly delivers value.
Outlaws has gone global—and we’re here to stay.
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