Poshak Chikan Studio stands as a shining example of how a deep-rooted passion and commitment to tradition can lead to extraordinary success. Founded in 2020 by Sanaullah Siddiqui and Shahnara Siddiqui, Poshak began with a vision to revive and promote authentic Lucknowi Chikankari, a traditional embroidery technique renowned for its exquisite craftsmanship.
A Humble Beginning
Sanaullah Siddiqui, born in 2001 in Lucknow, faced the challenges of a lower middle-class upbringing and the difficult decision to leave college. Despite these obstacles, his determination to make a difference in the world of fashion remained steadfast. Teaming up with Shahnara Siddiqui, Sanaullah Siddiqui decided to address the issues plaguing the Chikankari industry, such as the impact of fast fashion and the proliferation of inauthentic products.
Their journey began in a small room during the lockdown, with no external investment but a shared dream of creating a brand that would uphold the true essence of Lucknowi Chikankari. The founders’ background in the industry and their firsthand experience with its challenges provided them with a unique perspective, driving them to build a brand that values authenticity and quality.
Commitment to Authenticity and Artisan Support
Poshak Chikan Studio’s core mission is to offer 100% handcrafted Lucknowi Chikankari clothing. The brand is dedicated to preserving the traditional techniques that define Chikankari while providing valuable employment opportunities to local artisans. This commitment not only ensures that each product is authentic but also supports the livelihoods of skilled artisans who are integral to the craft.
The brand’s focus on authenticity and artisan support has resonated with consumers, leading to impressive growth. From its modest beginnings, Poshak has achieved an annual revenue of ₹5 crore, reflecting the market’s appreciation for genuine Chikankari and the founders’ dedication to their mission.
Recognition and Future Aspirations
Poshak’s success has not gone unnoticed. Recently, Sanaullah Siddiqui had the honor of speaking at the Ekumbh event organized by UniCommerce, where he shared Poshak’s journey and its impact on the fashion industry. This recognition underscores the brand’s commitment to quality and its role in preserving traditional craftsmanship.
Looking to the future, Poshak aims to continue its mission of elevating Lucknowi Chikankari on a global level. The brand’s short-term goals include educating consumers about the art of Chikankari and expanding its product offerings to include both daily wear and party wear collections. Long-term, Poshak aspires to become a global ambassador for Lucknowi Chikankari, showcasing its beauty and craftsmanship to a wider audience.
Poshak Chikan Studio’s story is a testament to the power of passion and perseverance. By staying true to their values and focusing on what truly matters—authenticity, quality, and artisan support—Sanaullah Siddiqui and Shahnara Siddiqui have built a brand that is making a significant impact in the world of fashion. For more information about Poshak and to explore their stunning collection, visit Poshak Chikan Studio.
