Ahmedabad, India – In an unprecedented celebration of culinary excellence, Bajaj Foods Limited, a leading manufacturer and distributor of food and herbal products nationally and internationally, has partnered with their renowned Savory Brand to launch the “Savory Super Bakers” extraordinary social media campaign. This campaign has now clinched a coveted spot in the Web World Record.
Initiated in February 2024, this groundbreaking campaign has become a daily spectacle on Bajaj Food’s official social media pages. It features a distinctive Indian baker each day, with more than 30 bakers from over 23 cities showcased so far. The ‘Savory Super Baker Campaign’ has become a mesmerizing journey into the heart of India’s diverse baking talent.
During an All India “Savory Super Baker” webinar conducted by Bajaj Foods Limited on International Women’s Day, Shri Gautam Bajaj, the Director of Bajaj Food Limited expressed appreciation and motivation for the bakers, “Having observed numerous culinary masterpieces at international exhibitions, I can confidently assert that the cakes showcased on “Savory Super Baker” demonstrate that Indian bakers are equally skilled and exceptional. This campaign serves as our expression of appreciation for the unstoppable talents emerging from India.”
The campaign is not only a showcase of exceptional baking skills but has also emerged as a vibrant platform for home bakers to connect, share knowledge, and become part of a growing community of baking enthusiasts. The featured bakers hail from various backgrounds and have brought forth a rich tapestry of flavors and techniques, contributing to the ever-evolving landscape of baking in India.
Mr. Nitin Jain, Deputy General Manager (International Business/Digital Marketing) at Bajaj Foods Limited, expressed his excitement, stating, “We are truly impressed and proud to see many talented bakers participating in our Savory Super Baker campaign from all over India. We take pride in being the first corporate company in India that empowers home bakers and professionals by featuring them on our social media platform without any conditions or charges. Our goal is to further enhance the popularity of India’s outstanding baking talents and connect them, along with their passion, to a wider audience.”
Participation in the campaign is open to all, with an easy process facilitated through the official Instagram account @savory.india. Interested bakers simply need to follow the account, send a direct message, and respond to five insightful questions about their baking journey and passion. By sharing four high-quality photos of their exceptional creations and one photo of themselves, participants secure a chance to be featured on the company’s Instagram and Facebook pages.
Since its establishment in 1998, Bajaj Foods Limited has become a renowned name in the global food and beverages industry. Operating in over 50 countries, the company also operates PAN India, distributing a wide range of food products in India and internationally under their brand “Savory” and herbal and personal care products under “Veola”. The high-quality food products under the “Savory” brand include Peanut Butter, Spreads, Instant Drink Powder, Food Essence, Food Colors, Rose Syrup, Lemon Juice, Lemon Dressing, Rose, Kewra Water, and more. Certified under ISO 22000 and Halal standards, Savory brand products are available on the company’s dedicated online store www.mysavorystore.com and also on Flipkart and Amazon.
As a token of appreciation, all ‘Savory Super Bakers’ receive a special participation certificate from Bajaj Foods Limited. The campaign continues to unfold, promising a daily dose of culinary inspiration and a vibrant celebration of India’s unmatched home baking passion.