With a world where digital transformation is redrawing industries at a pace faster than ever, networking is one of the most important elements in business success even today. To most small and medium enterprises (SMEs), becoming known in a busy market has forever been a long shot. This is where Bluemark Software Private Limited steps in—a game-changer that redefined business networking in India.
Steering the revolution is Rutuja Landge-Pujari, Managing Director of Bluemark Software, an innovative entrepreneur who realized that there needed to be a smarter, more effective means for businesses to network and develop. Through tools such as Ekspans and Bluemark Soft, the company has developed an intelligent, integrated ecosystem that transcends connections in networking.
In this exclusive interview, we had the opportunity to sit with Rutuja Landge-Pujari to explore her startup journey, her obstacles, and how Bluemark is creating new standards for B2B networking.
Q: Share your story of establishing Bluemark Software. What motivated you to enter this area?
Rutuja Landge-Pujari: My entrepreneurial journey was driven by a strong desire to empower businesses. Having worked closely with SMEs, I realized that many struggled to establish visibility and credibility in their industries. Traditional business networking methods—such as physical meetups, trade fairs, and cold calling—were no longer enough in an increasingly digital world.
I noticed an evident void where technology could act as a bridge—enabling companies to connect, collaborate, and grow effortlessly. The concept of Bluemark Software was born in 2016, with a vision to develop a platform that would make business networking easier, more accessible, and outcome-driven.
Q: Bluemark Software has created a niche for itself in the B2B networking industry. How is it different from other networking platforms?
Rutuja: What makes us different is our complete system for business networking. As opposed to traditional networking sites, Bluemark is not simply about connecting—but about connecting wisely.
Our lead product, Ekspans, is an intelligent business networking and digital fair platform. Businesses can exhibit their brand, reach out to right audiences, and attend virtual exhibitions—all in real-time.
Also, our algorithmic approaches utilizing AI ensure the personalization of networking suggestions to make sure users connect with most relevant businesses instead of experiencing chance networking encounters.
Another key differentiator is our resolve to empower Indian businesses under the Atmanirbhar Bharat initiative. By offering a strong platform that increases brand prominence and encourages expansion, we facilitate SMEs, startups, and businesses of any size to become successful in today’s digital economy.
Q: What were the greatest challenges that you encountered when developing Bluemark Software?
Rutuja: Every startup endeavor has its dose of challenges, and mine too was not devoid of those.
The greatest challenge was changing the mindset of companies to digital networking. Most were used to conventional networking practices, such as physical trade shows, face-to-face meetings, and word-of-mouth advertising. Although these practices remain relevant, they are restrictive in terms of reach, scalability, and efficiency.
The COVID-19 pandemic revolutionized everything—businesses had no option but to go digital. But even prior to the pandemic, we were striving to persuade businesses that a digital-first networking strategy was the way forward. The task wasn’t merely creating the platform but also inculcating businesses about how digital networking is good for them.
Another significant obstacle was developing an economical yet scalable model that appealed to businesses across the board in terms of sizes. Most SMEs operate within tight budgets, and we sought to make sure that our platform was affordable while being extremely potent.
Finally, as a woman entrepreneur in the technology sector, I had my own share of industry prejudices. But I always believed in results speaking louder than words. Bluemark Software has gained prominence over the years, and now we are relied upon by businesses.
Q: Bluemark Software has been conferred with esteemed honors such as the Indian Achievers’ Forum’s Atmanirbhar Bharat Award and the IAF Young Entrepreneur Award. What does this honor signify to you and your organization?
Rutuja: These awards reflect our vision and contribution. The Atmanirbhar Bharat Award resonates extremely well with our purpose of enabling Indian businesses by way of self-reliance and digital transformation.
Receiving these awards is not only a personal achievement but also an affirmation of our work in building an inclusive, strong business networking platform. These awards affirm our conviction that we are headed in the right direction—empowering businesses to grow in the digital sphere with a sense of confidence.
They also encourage us to continue pushing limits. When you’re given such recognitions, it’s not so much about the celebration of achievement—it’s about the reminder that there is an obligation to continue innovating and making a difference.
Q: What’s the future for Bluemark Software? What can we look forward to in the short term?
Rutuja: We have big plans for the future. Whereas Bluemark Software is already assisting businesses in India, we’re now preparing ourselves for global expansion.
There are numerous emerging markets in which business networking is still inefficient. Our vision is to introduce our AI-based solutions to such markets and enable businesses to expand their horizons beyond borders.
We are also launching AI-based matchmaking in Ekspans, making business networking intelligent and efficient. This implies that businesses will not only find connections but also get smart recommendations based on their industry, interests, and growth objectives.
We’re also in the process of implementing blockchain technology for increased trust and security in our platform. Trust plays a very important role in networking, and we want businesses to interact with confidence.
Another key area of focus is partnerships with industry associations, trade bodies, and government programs to make sure that SMEs receive maximum support in their digital journey.
Q: Finally, as a successful entrepreneur who has won awards, what would you advise young entrepreneurs?
Rutuja: I would tell them to create something that solves an actual problem. Entrepreneurship is not about starting a business; it’s about creating value. Your idea must solve a real pain point and offer a scalable solution.
Yet another valuable lesson I’ve learned is that networking is everything. It’s not whom you know—it’s how you interact, collaborate, and form impactful relationships. That’s precisely what Bluemark Software is founded on—making businesses achieve maximum networking potential.
Also, never be done learning. The world is changing, and the secret to success is flexibility. It’s new technology, market trends, or business tactics—stay current and stay in front.
And lastly, have faith in yourself. The road is long, but if you are passionate, persistent, and have a vision, success shall be yours
Conclusion: The Future of Business Networking is Here
Bluemark Software, led by the helm of Rutuja Landge-Pujari, has turned out to be a pioneer in the business networking space. Blending technology, innovation, and a sound understanding of SME issues, Bluemark is leading the charge for the future of B2B connections.
With international expansion, AI-based solutions, and leading-edge digital networking technologies in the pipeline, the company is positioned to become an industry leader in the networking field.
For those companies seeking to increase their audience, raise awareness of their brands, and develop meaningful relationships, Bluemark Software is the future to watch.
