Trackier, the developer of subscription-based affiliate management and tracking software, bagged the Best AdTech Startup title at IDEA Awards 2024, hosted by Entrepreneur India in Bengaluru. Held on March 9 at Sheraton Grand, Bengaluru, the event was graced by over 500+ professionals from diverse industries including eCommerce, AdTech, Mobile Tech, and FinTech.
Filtered among over 100 nominations, Trackier was selected as the most innovative and game changing startup in the AdTech categories by the jury presided by some of the pioneers in entrepreneurship, namely Rupessh Goel, MD, Head of Credit Administration, India, Silicon Valley Bank, Manoj Agarwal, Managing Partner, Seafund, Ruchi Deepak, Co-founder, Acko and Founder & CEO, Airlooms, and Ritu Marya, Editor-in-Chief, Entrepreneur India & APAC.
The jury highlighted not only Trackier’s firm grip on the Indian AdTech turf but also its global ambitions, recognizing its potential to disrupt the AdTech landscape on a larger scale with its cost-effective SaaS-based platform and unmatched customer support in the industry. With a repeat order rate of over 70%, Trackier is a household name for over 1,500+ brands and agencies all over the world.
The award was received on stage by Trackier Co-Founders Udit Verma and Hemant Mann. Talking about the latest feather in their cap, Udit Verma said, “This win couldn’t have been possible without the commendable work done by our team since the time we were incorporated. Also, a special mention to my friend and the visionary leader of Trackier, Faizan Ayubi, whose leadership and his never-say-die attitude that led us on to this stage. This award isn’t a destination, but a springboard for even greater achievements. We’re excited to see what the future holds for Trackier!”
Trackier offers a full-suite of affiliate management tools catering to the performance marketing, mobile marketing, and iGaming industries. Starting off with performance marketing software, the company expanded into the MMP and iGaming domain, witnessing a growing demand for homegrown software in India. With its latest launch last year, the Delhi-based firm further solidified its place as a major player in the Indian marketing tech space, establishing itself as a one-stop shop for performance-driven marketing needs.
Commenting on the future plans of Trackier, Hemant Mann, CTO & Co-Founder of the company, said, “2024 is going to be an exciting year for Trackier in terms of product development. With AI innovations coming up at rapid pace in the marketing industry, Trackier aims to leverage the technology at best to integrate cutting-edge AI functionalities into our platform, optimizing affiliate marketing for our clients. Also, everyday we’re adding new integration partners to pull marketers out of data silos and give them a whole picture of their marketing efforts with a unified marketing stack.”
Trackier was founded in 2016 by three Delhi Technical University graduates Faizan Ayubi, Udit Verma, and Hemant Mann. The company is currently one of the few bootstrapped profitable AdTech startups in India, walking side by side with many international contemporaries.
About Trackier
Trackier is a SaaS-based startup, headquartered in Delhi, India with over 75 team members. The company offers subscription-based attribution tracking and partner management platform to brands, ad networks, agencies, and affiliate networks. It primarily caters to the performance marketing, mobile marketing and iGaming industry. Aside from India, Trackier has offices in the US, Singapore, and Dubai.