Why the Future of Real Estate Lies in Fractions: An Exclusive with the Founder of BrickPlatter

  1. What was the inspiration behind launching BrickPlatter?

The idea for BrickPlatter stemmed from a deep-rooted need I observed in India’s real estate sector – accessibility and transparency. Traditional property investment demands high capital, legal understanding, and often risky decision-making. I envisioned a tech-powered platform where anyone – from a salaried individual to an NRI – can co-own high-quality real estate through fractional investments, powered by SPVs, while earning steady rental income and enjoying capital appreciation.

 

  1. How does BrickPlatter’s SPV-based fractional ownership model work?

We form a Special Purpose Vehicle (SPV) for each property investment. This SPV legally owns the asset and issues equity shares to investors based on their contribution. This structure ensures regulatory clarity, asset ring-fencing, and seamless profit-sharing. It allows multiple investors to pool funds and co-own high-yield residential, commercial, or hospitality properties – while our platform handles asset management, tenanting, and exit strategies.

 

  1. What sets BrickPlatter apart from other real estate investment platforms?

Our USP lies in our end-to-end model powered by SPVs, investor-centric transparency, curated asset selection, and tech-first experience. We don’t just list properties; we ensure each asset undergoes due diligence, rental yield evaluation, legal checks, and performance forecasting. Plus, our dashboard gives real-time portfolio tracking, rental updates, and exit opportunities—making it ideal for smart investors who want peace of mind and performance.

 

  1. What types of properties are available for investment on BrickPlatter?

BrickPlatter offers a diversified mix: pre-leased commercial spaces, premium residential homes, resorts, holiday villas, and even high-end hotels across key Tier-1 and Tier-2 cities. Whether it’s a co-owned luxury apartment in Goa or a pre-leased office in Navi Mumbai, we aim to provide properties with strong tenant profiles, healthy appreciation potential, and consistent rental yields.

 

  1. Who is the ideal investor BrickPlatter is targeting?

We’re primarily targeting three segments: urban professionals and retail investors looking for stable passive income; HNIs seeking diversification beyond equities and gold; and NRIs who wish to invest in Indian real estate without the hassle of full ownership. Our model is designed for investors who seek credibility, ease, and strategic returns from high-value real estate without high entry barriers.

 

  1. How do you ensure the safety and legality of investor funds?

Every investment is backed by legal SPV documentation and investor agreements vetted by top legal advisors. Funds are held securely, and the SPV is registered with full compliance under Indian company law. Additionally, our asset selection involves legal due diligence, title checks, and third-party validation—ensuring zero grey areas. We’ve prioritized trust and transparency at every step.

 

  1. How does BrickPlatter support investors post-investment?

After investing, users get access to a personalized dashboard to track property performance, rental income, and asset valuation along with our Annual Reports for the investors. We also manage tenancy, documentation, compliance, and even help with resale options or exits when the time is right. Our investor relations team provides regular updates and is always available for support, making it a hands-free investment journey.

 

  1. What are your short-term and long-term goals for BrickPlatter?

Short-term, we aim to onboard ₹100+ crore worth of fractional assets by FY 2025-26, targeting residential, commercial, and hospitality sectors. Long-term, we envision becoming India’s most trusted PropTech platform for fractional real estate investing, with global outreach to NRIs in the USA, UK, Canada and the Middle East. We are also working on building a secondary marketplace for seamless exits that may be launched soon.

 

  1. What are your thoughts on the rising popularity of fractional investing in India?

Fractional investing is gaining momentum because people want smarter, more diversified ways to build wealth. Millennials and NRIs alike are now aware of passive income, REITs, and asset-backed investing. BrickPlatter offers a tech-enabled solution to bridge the affordability gap and bring trust into real estate investment – making it accessible, measurable, and growth-oriented.

 

  1. What advice would you give to new-age real estate investors?

Think long-term, diversify early, and never compromise on due diligence. Real estate remains one of the strongest wealth-building tools, but with platforms like ours, you don’t have to go all in with massive capital. Start small, invest fractionally, and let data and platform-led management do the work for you. Stay informed, and let your money work while you live your life.