Pune, India – While most college students focus solely on academics, Rohnit Gitay has taken a different route — one defined by bold ambition, practical execution, and early entrepreneurial grit. The young founder, currently pursuing Electronics and Telecommunication Engineering at Modern Education Society’s Wadia College of Engineering in Pune, has already established two thriving startups across vastly different sectors: a streetwear clothing brand called Urbanage Hoods and a fast-growing IT company, NextureX.
His entrepreneurial journey began in his third year of engineering. With a strong interest in fashion and a curiosity for how businesses operate on the ground, he decided to channel his passion into something tangible. That decision gave birth to Urbanage Hoods, a premium clothing brand with a focus on original design and high-quality manufacturing.
Unlike many who rely on existing market templates or external partnerships,he built Urbanage Hoods from scratch — from brand ideation and design to supply chain and direct manufacturing. The brand has since gained a foothold in the youth segment, especially known for unique offerings like triple-layered bomber jackets and premium cotton streetwear that stand out in both quality and design.
But his journey wasn’t only about fashion. Through Urbanage Hoods, he developed first-hand insights into marketing, operations, negotiation, and customer engagement — skills that ultimately laid the foundation for his second venture: NextureX, a full-fledged IT and software company that provides website development, app development, branding solutions, SaaS design, and tech consulting.
Without a business background or external investment, every element of the brand was built from scratch. From sourcing materials to designing, manufacturing, and marketing, each step became a crash course in entrepreneurship. The process offered a rare chance to understand every core function of business: operations, branding, negotiation, and logistics — all while juggling the academic responsibilities of a full-time engineering student.
What made the experience even more valuable was the exposure to the real world of communication — learning how to interact with vendors, negotiate pricing, speak with customers, and form professional partnerships. These conversations played a critical role in building both confidence and clarity, proving that communication is often as vital as strategy or execution in business.
Urbanage Hoods soon found its place in the competitive streetwear market, standing out through offerings like triple-layered bomber jackets, custom sportswear, and high-quality fabric collections. Orders began flowing in — from colleges, event organizers, and even company merchandise deals — turning the venture profitable and sustainable in just months.
Encouraged by this momentum and driven by a desire to diversify, a second venture was launched: NextureX, a software and IT services startup offering web and app development, digital branding, and performance marketing solutions. This move was strategic — built upon the technical skills developed through academic learning and the real-world understanding of business gained from the clothing venture.
With both ventures gaining traction — including bulk orders from colleges and companies, manufacturing deals, and a growing digital presence — he has proven that age and experience are no barriers when vision meets consistency.
“Rohnit Gitay has always believed that in one’s early years, particularly during college, lies a golden window to start something impactful,” a source close to he shared. “He often points out how most young people dream of running a business but postpone those dreams until responsibilities pile up. He chose instead to act early — when he had time, energy, and fewer life constraints.”
He believes that even amidst fun and enjoyment, students can dedicate time to build something meaningful without compromising their personal freedom. That balance is something he advocates for — making practical learning a core part of one’s personal and professional development journey.
From facing early challenges like funding constraints and market uncertainty to handling real-world client expectations, his path has been anything but easy. However, it’s these very hurdles that helped him sharpen his problem-solving mindset, improve his communication, and develop business strategies rooted in execution.
Today, both Urbanage Hoods and NextureX are operationally stable, profit-generating ventures with a growing client base. His clothing line is gaining popularity among young adults and college communities across India, while NextureX is working with startups and small businesses to build their digital infrastructure from the ground up.
As he continues to scale both companies, he is also working on several new project ideas that merge creativity with utility — a blend that defines his entrepreneurial philosophy.
For those who have long nurtured the dream of launching their own ventures but are held back by timing or fear of failure, Rohnit’s story serves as a compelling example of what’s possible with the right mindset and a willingness to start small and grow further.
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