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Policy Predictability Can Support Climate-Resilient Agriculture

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The recent NHB assistance revision highlights the importance of clear transition arrangements for farmers, banks and the protected-cultivation sector.

For media publication | August 2026

A greenhouse is designed to serve a farmer for several years. Its financing is generally structured over several years as well. Crop planning, market arrangements, irrigation systems and operating practices are also developed with a long-term perspective.

For this reason, predictability in agricultural investment programmes is important for farmers, financial institutions and the wider horticulture sector.

On 21 August 2026, the National Horticulture Board issued Public Circular No. NHB/CC/Guidelines/2026-27/2101 amending provisions of its Commercial Horticulture and Cold Storage Scheme. Among the revised provisions, financial assistance for protected-cultivation projects in General Areas has been revised to 35%.

The Government has the authority to review and update financial-assistance programmes as circumstances change. At the same time, when a scheme supports capital-intensive projects, appropriate transition arrangements can help stakeholders adapt smoothly to revised provisions.

The discussion is therefore not only about the percentage of assistance. It is also about how policy changes are implemented for projects at different stages.

The importance of the project cycle

Protected cultivation requires considerably more preparation than a typical seasonal agricultural input.

A project may involve crop and climate assessment, water testing, technical design, quotations, preparation of a Detailed Project Report, promoter-equity planning, bank appraisal and the NHB clearance process.

Only after these stages does physical construction generally begin.

An indicative project journey may include:

  • 3–6 months for feasibility and project planning;
  • 1–3 months for DPR preparation and bank finance;
  • 1–2 months for Grant of Clearance processing;
  • 2–3 months for greenhouse construction; and
  • additional time for completion reporting, inspection, approval and release of assistance.

Actual timelines naturally vary by project, bank, documentation and administrative processing.

The important point is that a farmer reaching the Grant of Clearance stage on a particular date may have begun planning the project several months earlier.

By that stage, the farmer may already have invested time and money in technical studies, quotations, documentation, financing arrangements and site preparation.

Why the assistance percentage matters

Consider a simplified eligible project cost of ₹2 crore, subject to applicable ceilings, norms and eligible components.

At 50% At 35%
Illustrative eligible project cost ₹2 crore ₹2 crore
Illustrative assistance ₹1 crore ₹70 lakh
Balance outside assistance ₹1 crore ₹1.30 crore

The illustration shows a ₹30 lakh difference in assistance.

The actual assistance for any individual project will depend on the applicable NHB provisions, eligible components and admissible cost norms.

Nevertheless, a change of this magnitude can affect the financial structure of a capital-intensive project.

A farmer may need to review promoter contribution, borrowing requirements and repayment projections. A bank may also need to reassess the project’s financial assumptions.

For projects that are already substantially progressed, transitional clarity can therefore be particularly useful.

The role of banks

Protected-cultivation projects often involve institutional finance.

When evaluating a project, a bank may consider:

  • total project cost;
  • promoter contribution;
  • expected assistance;
  • term-loan requirement;
  • collateral;
  • projected production;
  • operating expenses;
  • expected revenue; and
  • repayment capacity.

Changes to any significant component of the project financing structure may require further assessment.

Clear guidance on the treatment of projects already under appraisal, sanctioned or under implementation can help banks make consistent decisions and help farmers understand their financial obligations.

Project costs and admissible norms

Protected cultivation involves a range of specialised components, including galvanised structural steel, aluminium profiles, greenhouse film, insect-proof and shade nets, irrigation and fertigation systems, pumps, electrical equipment, automation, foundations, transportation and installation.

Market prices for these inputs can change because of material prices, specifications, logistics, freight and procurement conditions.

Where actual market costs differ significantly from admissible cost norms, farmers may bear the difference between the approved cost and the actual project expenditure.

This makes periodic review of admissible cost norms important.

Assistance percentages and cost norms are therefore best considered together when assessing the overall financial viability of protected-cultivation projects.

Supporting modern horticulture

Protected cultivation can contribute to several agricultural objectives, including:

  • high-value horticulture;
  • improved crop-environment management;
  • efficient irrigation and fertigation;
  • better production planning;
  • quality consistency;
  • technology adoption; and
  • climate-risk management.

The sector also supports a broader ecosystem of greenhouse manufacturers, engineers, designers, irrigation companies, automation providers, transporters, installation teams, agronomists and farm workers.

Continued investment in this ecosystem can support the development of modern horticultural infrastructure.

Governance and implementation

Government schemes require appropriate safeguards to ensure that assistance reaches eligible beneficiaries and that public resources are used effectively.

Measures such as beneficiary verification, project inspection, documentation, digital monitoring and prevention of duplicate assistance can strengthen scheme implementation.

These administrative objectives can continue alongside a clear transition framework for projects already in progress.

A predictable transition does not prevent policy reform. Instead, it gives existing applicants and implementing agencies a clear understanding of how the revised provisions will apply.

The importance of pending projects

The revised circular provides for case-to-case treatment of ongoing and pending LoC/GoC applications and subsidy claims under the amended framework.

Further category-wise guidance could help stakeholders understand how different project stages will be treated.

For example, consideration could be given to projects involving:

  • already approved assistance;
  • completed construction;
  • construction already underway;
  • issued Grant of Clearance;
  • submitted GoC applications;
  • sanctioned bank loans;
  • formal bank applications under appraisal; and
  • other documented pre-existing project commitments.

The precise criteria would naturally be determined by NHB.

Clear rules would help farmers, banks and implementing agencies plan accordingly.

Prospective implementation as a possible transition approach

If the revised 35% assistance level is retained following review, a prospective implementation date could provide stakeholders with time to adjust.

1 April 2027 could serve as one possible date for applying the revised rate to genuinely new projects.

Such an approach would provide several months for:

  • farmers to reassess project feasibility;
  • banks to update appraisal assumptions;
  • NHB to issue detailed implementation guidance;
  • State agencies to align procedures;
  • project developers to revise quotations; and
  • applicants to make informed investment decisions.

Projects already substantially progressed could be addressed through clearly defined transitional provisions.

A balanced policy approach

There is no requirement for agricultural policy to remain unchanged indefinitely.

Government must be able to revise schemes in response to fiscal conditions, market developments, implementation experience and policy priorities.

At the same time, capital-intensive agricultural investments benefit from advance notice and clear transition arrangements.

A balanced approach could therefore combine:

  1. continued review of financial-assistance levels;
  2. periodic updating of admissible cost norms;
  3. strong beneficiary and project verification;
  4. clear treatment of pending applications;
  5. appropriate protection for genuine pre-existing commitments; and
  6. prospective implementation of major future financial changes wherever feasible.

Such an approach can support both effective public-resource management and continued private investment in horticultural infrastructure.

Building confidence in modern agriculture

India’s agricultural sector is increasingly adopting protected cultivation, precision irrigation, high-value horticulture and other technology-based production systems.

These investments require farmers and financial institutions to make decisions over several years.

Policy predictability can therefore complement financial assistance.

When farmers understand the applicable financial framework, banks can evaluate projects more confidently, suppliers can plan their businesses and implementing agencies can administer schemes more consistently.

The objective is not to prevent policy change.

The objective is to ensure that policy change is accompanied by sufficient clarity for those already making long-term investment decisions.

What could be considered

A practical approach could include:

Review the revised assistance level.
Assess the 35% rate against current project costs, financing conditions and horticultural-development objectives.

Review admissible cost norms.
Ensure that important greenhouse components are periodically benchmarked against prevailing market conditions.

Clarify pending cases.
Provide category-wise guidance for LoC, GoC and subsidy claims already in the system.

Consider transitional arrangements.
Provide appropriate treatment for projects with documented commitments under the earlier framework.

Consider prospective implementation.
If the revised rate is retained, consider applying it to genuinely new projects from 1 April 2027.

Maintain strong compliance systems.
Continue improving beneficiary verification, project inspection and monitoring.

Improve processing transparency.
Where feasible, publish indicative timelines for major processing stages.

Continue stakeholder engagement.
Regular consultation with farmers, banks, State agencies, technical experts and industry can help identify implementation issues early.

Conclusion

The revision of NHB assistance for protected cultivation is an important policy development for farmers, banks and the horticulture sector.

The Government has a legitimate role in reviewing and updating financial-assistance programmes.

At the same time, the capital-intensive and multi-stage nature of protected-cultivation projects makes transition arrangements particularly relevant.

A review of the revised assistance level, together with realistic cost norms and clear treatment of projects already in the pipeline, could help ensure a smooth implementation.

If the 35% rate is ultimately retained, prospective implementation from 1 April 2027, accompanied by suitable transitional provisions for genuine existing projects, could provide stakeholders with time to adapt.

India’s transition towards modern, technology-enabled and climate-resilient agriculture will require investment from farmers, financial institutions and the wider private sector.

Predictable policy, clear implementation and appropriate transition arrangements can help create the confidence needed for that investment.

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Hypotenuse Analytics Unveils ZSure.in — India’s Reality Trust Center — on the Nation’s 80th Independence Day

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AI-powered digital trust platform built to protect Indian citizens, institutions and democracy from the growing threat of deepfakes and synthetic media — a decisive step toward sovereign Indian AI

New Delhi, India — 15 August 2026 — On the historic occasion of India’s 80th Independence Day, Hypotenuse Analytics India Pvt. Ltd. today announced the public launch of ZSure.in, the Reality Trust Center™ — an indigenous AI platform purpose-built to detect, verify and explain AI-generated and manipulated digital content.

In an era where a single fabricated video can destroy reputations, manipulate elections, fuel communal tension or enable financial fraud, the fundamental question facing every Indian citizen and institution has become urgent:

“Can we still trust what we see?”

ZSure.in is India’s answer — a Made-in-India, built-by-Indians platform that moves beyond simplistic “real or fake” labels to deliver explainable digital authenticity intelligence for citizens, media, enterprises, law enforcement and government.

THE REAL-WORLD CRISIS: DEEPFAKES ARE NO LONGER SCIENCE FICTION

Deepfakes and synthetic media have moved from novelty to national challenge. Across India, citizens and institutions are already confronting:

  • Election integrity risks — fabricated speeches and videos that can sway public opinion in minutes
  • Financial and identity fraud — synthetic faces and voices used to bypass KYC and commit large-scale scams
  • Reputation and social harm — non-consensual deepfake content targeting individuals, especially women
  • Communal and national security threats — AI-generated content designed to inflame tensions or spread false narratives
  • Erosion of public trust — when citizens can no longer distinguish authentic journalism from fabricated media

These are not distant hypotheticals. They are daily realities that demand an Indian solution — built on Indian data, sensitive to Indian languages, cultural contexts and visual environments, and controlled by Indians.

ZSure.in: INDIA’S REALITY TRUST LAYER

ZSure.in analyses images and videos for signals associated with AI generation and manipulation. Critically, it does not stop at a binary verdict. The platform is engineered to deliver explainable authenticity intelligence — helping users understand why a piece of content raises concern, not merely that it does.

The platform has been developed with a rigorous India-first approach, trained and refined around Indian datasets exceeding 3 million data points and assets. This ensures the models understand India’s unique digital landscape — its languages, visual contexts, cultural signals and the specific ways synthetic media is weaponised against Indian audiences.

MISSION | Made in India. Built by Indians. For India.

85,000+ REGISTRATIONS. 2.9 MILLION+ VIEWS. INDIA IS READY.

ZSure.in enters public availability after an extraordinary pre-launch response that underscores the depth of public concern:

  • 85,000+ registrations before the platform went live
  • 2.9 million+ social-media views during the 20-day pre-launch campaign
  • Nationwide engagement reflecting growing demand for accessible, trustworthy verification tools

This response is a clear signal: Indian citizens want the ability to protect themselves and their communities from synthetic deception — and they want that capability built in India.

THE TEAM BEHIND INDIA’S REALITY TRUST CENTER

ZSure.in is the result of deep collaboration between industry leadership, engineering excellence and India’s premier research institutions.

Leadership

Harsh Vardhan, Founder & CEO — with more than two decades of experience leading complex global strategic initiatives — is driving Hypotenuse Analytics’ mission to build sovereign, domain-specific AI systems for India.

Prakher and Devanshi, Co-founders, have been instrumental in shaping the product vision, research direction and go-to-market execution of the Reality Trust Center.

Research & Academic Ecosystem

The platform draws on talent and scientific collaboration involving IIT Bhubaneswar, IIT Roorkee, IIT Kharagpur and IIT Delhi, alongside dedicated scientific advisors. This partnership ensures that ZSure.in is grounded in rigorous research while remaining sharply focused on real-world Indian use cases.

The broader Hypotenuse Analytics engineering and research team continues to expand the platform’s capabilities across multimodal intelligence, explainability and operational deployment. The company has also been recognised with an ET Most Innovative AI Startup 2026 nomination.

India’s digital future requires more than access to AI. It requires the ability to build, understand and control the intelligence systems that protect our citizens, our institutions and our digital ecosystem. Deepfakes are not just a technology problem — they are a trust problem, a security problem and a sovereignty problem. ZSure.in is our contribution to solving it from India, for India.

— Harsh Vardhan, Founder & CEO, Hypotenuse Analytics

FROM DEEPFAKE DETECTION TO INDIA’S SOVEREIGN INTELLIGENCE LAYER

ZSure.in is one pillar of Hypotenuse Analytics’ broader multimodal real-world intelligence platform. The company’s architecture integrates:

  • Reality Trust Center™ — deepfake, synthetic-media and digital authenticity intelligence
  • Critical Infrastructure Intelligence — AI-powered structural health monitoring to predict failures and strengthen resilience
  • SURVEILLANCE INTELLIGENCE LAB™ — multimodal systems that reduce alert fatigue and convert video into actionable insight
  • Digital Twins — AI-powered digital representations that connect sensor, visual and operational data to predictive intelligence

The unifying vision is clear: convert fragmented real-world signals into operational truth — across authenticity, infrastructure and industrial systems — through an integrated intelligence architecture:

Sense → Understand → Infer → Predict → Act

On India’s 80th Independence Day, the launch of ZSure.in carries a larger national message:

True technological independence means the ability to build our own intelligence systems, protect our own digital reality, and solve our own critical problems — without waiting for solutions designed elsewhere.

ZSure.in is now live for public use.

ZSure.in — Reality Trust Center™

Made in India | Built by Indians | For India

About Hypotenuse Analytics

Hypotenuse Analytics India Pvt. Ltd. is an Indian DeepTech company building a multimodal real-world inference engine across infrastructure, authenticity and industrial systems. Its intelligence platform includes Critical Infrastructure Intelligence, SURVEILLANCE INTELLIGENCE LAB™, Reality Trust Center™ and Hypotenuse Command Center™, with a focus on AI, computer vision, structural intelligence, digital trust and Digital Twins.

Platform

ZSure.in

Company

Hypotenuse Analytics India Pvt. Ltd.

Web

HypotenuseAnalytics.com | ZSure.in

Mamta Prajapati: Mumbai-Based Actress and Model Builds a Versatile Entertainment Portfolio

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From Surat to Mumbai, the 26-year-old performer is developing a portfolio spanning acting, music videos, print shoots and runway work.

A Performer With Multiple Creative Interests

Mamta Prajapati is a 26-year-old actress and model from Surat, Gujarat, who is currently based in Mumbai. According to the artist-supplied profile, her professional interests include acting, music, print shoots and volleyball. Her portfolio also includes runway work and screen-related projects.

From Surat to Mumbai

Mumbai remains a major centre for Indian entertainment, and Prajapati is positioning herself within that ecosystem through a growing collection of visual, screen and fashion work. Her supplied portfolio presents her as an emerging performer interested in opportunities across films, music videos, modelling and fashion.

A Portfolio Built Around Visual Performance

Her introduction reel and audition video provide an accessible starting point for viewers and industry professionals looking to explore her screen presence. The combination of acting material, music-video work and fashion imagery gives the profile a broad entertainment focus.

Professional Snapshot

The supplied profile lists her height as 5 feet 3 inches without heels, hometown as Surat, Gujarat, and current location as Mumbai. Professional enquiries can be directed to the supplied email address.

Profile: Mamta Prajapati | Age: 26 | Height: 5’3″ without heels | Hometown: Surat, Gujarat | Current location: Mumbai | Interests: Acting, Music, Print Shoots, Volleyball

Editorial note: This feature is based on information supplied for the artist profile. It is not presented as independent investigative reporting. External project credits should be verified by the publisher before publication.

Madam G Expands Its AI-Powered Beauty Services to 25 Cities Across India

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Madam G, an emerging AI-powered beauty and wellness platform, is expanding its technology-driven beauty services to 25 cities across India, marking a significant step in its mission to make professional beauty and personal care services more accessible, convenient, and technology-enabled for modern consumers.

Founded by Sujit Prasad, Madam G is working to transform the traditional beauty service experience by combining technology, artificial intelligence, trained professionals, and doorstep convenience. With a growing network of 650+ expert beauticians, the company is building a strong professional ecosystem across cities including Siliguri, Hyderabad, Pune, Jaipur, Bangalore, Noida, Delhi, Gurgaon, Chandigarh, and other Indian cities. With this expanding network and technology-led approach, Madam G is working toward establishing itself as a No. 1 choice in the technology-enabled beauty and wellness space.

With consumers becoming more comfortable with digital-first services, the beauty industry is undergoing a major transformation. Customers are no longer looking only for traditional salon visits. They are increasingly seeking services that offer convenience, personalization, transparent experiences, and the ability to book professional treatments according to their schedules. Madam G aims to address these changing expectations through its AI-powered approach.

Bringing Technology Into Everyday Beauty Services

The beauty and wellness industry has traditionally depended heavily on physical salons and conventional appointment systems. While salons continue to remain an important part of the industry, changing consumer habits have created demand for more flexible alternatives.

Madam G is designed around this evolving consumer behaviour. Its technology-led platform aims to simplify the process of discovering and accessing beauty services while making professional care more convenient for customers.

Through its AI-powered approach, the company is exploring how technology can support different aspects of the beauty-service journey, from understanding customer requirements and service preferences to improving the overall booking and service experience.

The objective is not to replace beauty professionals with technology but to use technology as an enabler. By bringing AI and professional expertise together, Madam G aims to create a more efficient ecosystem in which customers can access beauty services with greater ease.

Expansion Across 25 Indian Cities

The expansion of Madam G to 25 cities represents an important milestone for the company. India is a highly diverse market, with consumers across metropolitan cities, emerging urban centres, and developing markets increasingly adopting digital services.

By expanding its presence across multiple cities, Madam G aims to bring its technology-enabled beauty ecosystem closer to a wider customer base.

The company’s expansion strategy reflects a broader shift in India’s service economy, where consumers are increasingly choosing on-demand and doorstep solutions for everyday needs. Beauty and wellness are no exception.

For working professionals, entrepreneurs, homemakers, students, elderly customers, and individuals with demanding schedules, travelling to a salon can often require additional planning and time. Doorstep beauty services provide an alternative by allowing customers to receive professional services in a familiar environment.

Madam G aims to build on this demand by making beauty services more accessible through a technology-first platform while bringing greater convenience to customers across its expanding network of cities.

Sujit Prasad’s Vision for the Beauty Industry

At the centre of Madam G’s growth journey is its founder, Sujit Prasad, who is focused on using technology to address some of the longstanding challenges within India’s beauty-service ecosystem.

Prasad’s vision goes beyond simply creating another beauty booking platform. The broader objective is to build a technology-enabled beauty ecosystem where convenience, personalization, professional service, and innovation can work together.

The integration of artificial intelligence into the beauty industry opens new opportunities for understanding consumer preferences and improving service delivery. AI can potentially help businesses identify patterns in customer behaviour, support personalized recommendations, streamline operations, and improve decision-making.

For Madam G, technology is therefore viewed as a strategic tool for creating a more customer-centric beauty experience.

The company’s expansion also reflects the growing entrepreneurial opportunity within India’s beauty and wellness sector. As consumer expectations continue to evolve, businesses that can combine professional expertise with digital innovation may play an important role in shaping the next phase of the industry.

Making Beauty Services More Convenient

One of the strongest drivers behind the growth of home beauty services is convenience. Modern consumers often manage demanding professional and personal responsibilities simultaneously. Finding time for appointments, commuting through traffic, and waiting at salons can make traditional beauty routines difficult to maintain.

Doorstep services provide a practical alternative.

Instead of travelling to a salon, customers can schedule professional beauty services at a location that is convenient for them. This can make routine grooming and self-care easier to incorporate into busy schedules.

Madam G’s expansion across 25 cities aims to support this growing preference for convenience. From routine grooming to special occasions, customers increasingly want beauty services that can adapt to their lifestyles rather than requiring them to reorganize their day around an appointment.

Rakhi Celebration Offer for Families

As Raksha Bandhan brings families together to celebrate the special bond between brothers and sisters, Madam G is introducing a special Rakhi offer to make the occasion even more memorable. Customers can enjoy professional beauty and wellness services from the comfort of their homes, making it easier to prepare for family gatherings, festive celebrations, and Rakhi moments without the need to visit a salon. The initiative reflects Madam G’s commitment to combining convenience, professional beauty expertise, and personalized service, allowing customers to enjoy self-care while spending quality time with their loved ones during the festive season.

Personalization Through Artificial Intelligence

Personalization is becoming increasingly important in the beauty industry. Every customer has different preferences, requirements, skin and hair concerns, lifestyle habits, and expectations from a beauty service.

A technology-driven approach can help businesses move toward more personalized experiences by using customer preferences and service information more effectively.

Madam G’s AI-powered vision focuses on using technology to make the beauty journey more responsive to individual needs. As AI continues to evolve, its applications within beauty and wellness could include personalized service discovery, customer preference analysis, operational optimization, and intelligent recommendations.

This creates opportunities for a more connected experience between customers, beauty professionals, and service providers.

However, Madam G’s approach places professional human expertise at the heart of service delivery. Technology can assist with discovery, personalization, and operations, while trained professionals continue to deliver the actual beauty experience.

Supporting the Future of India’s Beauty Economy

India’s beauty and personal-care market is changing rapidly. Growing disposable incomes, increased awareness of grooming and wellness, social media influence, urbanization, and digital adoption are contributing to new consumer expectations.

The rise of doorstep services is part of this larger transformation.

Customers today increasingly value experiences that are convenient, transparent, personalized, and easy to access. At the same time, beauty professionals are looking for platforms that can help them connect with customers and participate in the growing on-demand service economy.

Madam G aims to create value for both sides of this ecosystem.

Its expansion to 25 cities is therefore not simply about geographic growth. It represents an effort to establish a scalable technology-enabled model that can respond to the changing relationship between consumers, beauty professionals, and digital platforms.

The company’s Independence Day initiative for Army officers’ families further demonstrates this customer-oriented approach. By offering 20% off from 14 August to 16 August, Madam G is combining its service offering with a gesture of appreciation during one of India’s most significant national celebrations.

Building Trust Through Technology and Service

Trust remains an important factor in the beauty and wellness industry. Customers want confidence in the quality of services, professionalism of service providers, and overall booking experience.

As Madam G expands, maintaining consistency and customer satisfaction across cities will remain an important part of its growth journey.

Technology can play a role in supporting this process by helping platforms organize customer information, streamline bookings, improve communication, and create more structured service experiences.

At the same time, the human element remains essential. Beauty services involve personal interaction, professional skill, and customer understanding. Madam G’s technology-led model seeks to combine these human and digital elements rather than treating them as separate components.

A New Chapter for Madam G

The expansion to 25 cities marks a new chapter in Madam G’s journey and highlights the company’s ambition to become a significant technology-driven player in India’s beauty and wellness ecosystem.

As the company continues to expand, its focus is expected to remain on improving accessibility, enhancing customer convenience, leveraging artificial intelligence, and strengthening the connection between consumers and professional beauty services.

Founder Sujit Prasad believes that the future of beauty services will increasingly be shaped by the intersection of technology and human expertise. With AI becoming more integrated into everyday consumer experiences, the beauty industry has an opportunity to move toward services that are smarter, more personalized, and more convenient.

At the same time, initiatives such as Madam G’s 20% Independence Day discount for Army officers’ wives and families, available from 14 August to 16 August, reflect the company’s effort to connect its growing service platform with meaningful customer experiences. The offer provides eligible families an opportunity to access professional beauty and wellness services while celebrating Independence Day and the spirit of gratitude associated with the occasion.

Madam G’s presence across 25 cities represents a step toward that future.

By combining AI-powered technology with professional beauty services and doorstep convenience, Madam G is positioning itself at the intersection of India’s rapidly growing beauty, wellness, and digital-service economies.

As consumer expectations continue to evolve, the company’s expansion demonstrates the growing demand for beauty solutions designed around modern lifestyles. With its technology-first approach, expanding city presence, and customer-focused initiatives, Madam G aims to make professional beauty services more accessible while contributing to the ongoing digital transformation of India’s beauty industry.

About Madam G

Madam G is an AI-powered beauty and wellness platform founded by Sujit Prasad, focused on transforming the way consumers access professional beauty services. By combining artificial intelligence, technology, professional beauty expertise, and convenient service delivery, Madam G aims to create a more accessible and personalized beauty experience for customers across India.

With its expansion to 25 cities, the company is working toward building a scalable technology-driven beauty ecosystem for the next generation of Indian consumers. Through its technology-led services and customer-focused initiatives, Madam G continues to explore new ways to make professional beauty and wellness experiences more convenient, accessible, and personalized.

FYC Professional Accelerates National Expansion After Serving 1+ Million Customers, Strengthening India’s Salon Skincare Ecosystem

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With a rapidly growing salon network, loyal repeat customer base, expanding distribution channels, and digital-first strategy, FYC Professional is entering its next phase of growth across India’s booming beauty market.

NEW DELHI, [DATE], 2026: India’s beauty and personal care industry is undergoing a significant transformation as consumers increasingly seek ingredient-led, salon-quality skincare and personalized beauty solutions. Industry reports estimate that the Indian beauty and personal care market is expected to cross USD 34 billion in the coming years, driven by rising disposable incomes, greater skincare awareness, premiumization, and digital commerce.

Against this backdrop, FYC Professional, the salon-grade skincare brand from Yavi Cosmetics Private Limited, has announced its next phase of national expansion after building a strong presence across India’s professional beauty industry.

Having served more than 1 million customers, built a growing network of salon partners and distributors, and earned the trust of a large base of loyal repeat customers, the Delhi-based brand is now focusing on expanding its distribution footprint, strengthening salon collaborations, and accelerating its omnichannel growth strategy.

Built for Beauty Professionals, Trusted by Consumers

Unlike many skincare brands that primarily target retail consumers, FYC Professional has adopted a salon-first approach since its inception. By working closely with beauty professionals, salon owners,

distributors, and skincare experts, the brand has developed solutions designed specifically for professional treatments while also meeting evolving consumer expectations.

This close collaboration has enabled the company to understand real salon requirements, continuously improve product formulations, and deliver consistent treatment experiences across different skin concerns.

Strong Growth Backed by Customer Trust

Over the years, FYC Professional has achieved several important milestones that reflect its growing position within India’s professional beauty industry.

The brand today proudly highlights:

  • 1+ Million Happy Customers
  • A Strong Community of Loyal Repeat Customers
  • Growing Network of Salon Partners Across India
  • Expanding Distributor & Retail Presence
  • Availability Through Official Website and Leading Online Marketplaces
  • A Continuously Expanding Portfolio Inspired by Global Skincare Trends

According to the company, these achievements have been driven by consistent product quality, customer satisfaction, and long-term relationships with beauty professionals.

Riding the Wave of India’s Professional Beauty Boom

India’s salon industry continues to evolve rapidly as consumers increasingly choose advanced facial treatments over basic cosmetic services. Growing awareness around active ingredients, Korean skincare philosophies, and customized skincare routines has created new opportunities for brands that combine innovation with professional expertise.

FYC Professional believes this shift is redefining the role of salons from service providers to trusted skincare advisors and continues to invest in products that help professionals deliver visible, consistent results.

Innovation Designed Around Modern Skincare Needs

The company’s product portfolio has evolved alongside changing consumer preferences. Its range includes:

  • Korean Glass Skin Facial
  • Hydra Boost Facial
  • Wedding Glow Facial
  • Luster Gold Facial
  • Diamond Skin Polish and Purifier Facial
  • Red-Wine
  • Green Coffee Facial Kit
  • Additional salon-grade skincare systems for specialized treatments

Each solution is developed to address specific skin concerns while helping salons offer customized skincare experiences rather than generic facial treatments.

Expanding Through an Omnichannel Strategy

While salons remain the foundation of the brand’s business, FYC Professional is strengthening its digital presence to improve accessibility for professionals and consumers alike.

Through its official website, online marketplaces, distributors, retailers, and salon partners, the company is building an integrated ecosystem that enables customers across India to access its growing skincare portfolio with greater convenience.

This omnichannel approach supports both business growth and stronger customer engagement while helping beauty professionals stay connected with the latest product innovations.

Founders’ Vision

Speaking on the company’s next phase of expansion, founders Neha Aggarwal and Neeraj Aggarwal

said:

Our vision has always been bigger than creating skincare products. We are building an ecosystem where beauty professionals have access to advanced formulations, reliable product quality, and continuous innovation. Crossing the milestone of more than one million customers motivates us to keep raising industry standards while strengthening partnerships with salons, distributors, and skincare professionals across India. As the market evolves, we remain committed to making salon-quality skincare more accessible, more effective, and more trusted.”

 Looking Ahead

As India’s professional beauty industry enters a new phase of premiumization and informed skincare choices, FYC Professional plans to further expand its national footprint through stronger distribution partnerships, wider salon collaborations, continued product innovation, and digital commerce initiatives.

The company believes that sustained growth will be driven not only by innovative products but also by education, long-term professional relationships, and a deep understanding of evolving consumer expectations.

With customer trust, salon partnerships, and product innovation at the core of its strategy, FYC Professional aims to continue shaping the future of India’s salon skincare industry.

About FYC Professional

FYC Professional is the salon-grade skincare brand of Yavi Cosmetics Private Limited, offering advanced facial kits and skincare solutions for salons, beauty professionals, distributors, retailers, and consumers across India. Having served 1+ million customers, the brand has established a strong presence through its growing salon network, loyal repeat customer base, expanding distribution ecosystem, and leading online marketplaces. Its portfolio includes Korean Glass Skin, Hydra Boost, Wedding Glow, Gold Luster,Korean Glass Skin Facial, Diamond Skin Polish and Purifier Facial, Red-Wine, Green Coffee Facial Kit, and other treatment-focused skincare solutions developed to meet the evolving needs of India’s professional beauty industry. Through innovation, education, and strategic partnerships, FYC Professional continues to strengthen its position as a trusted salon skincare brand nationwide.

Inside the Boarding House: How Vishwashanti Gurukul World School Supports Student and Staff Wellbeing

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Building a safe, supportive and inclusive boarding environment through everyday care, structured wellbeing programmes and a strong partnership between students, staff and families.

PUNE, MAHARASHTRA, INDIA — Vishwashanti Gurukul World School (VGWS), an IB Continuum World School offering PYP, MYP, DP and CP from its residential campus in Pune, has continued to strengthen its approach to student and staff wellbeing through its Wellbeing and Inclusion Department.

At the heart of this work is Dr. Abhiruchi Udayan, Head – Wellbeing and Inclusion, whose work brings together counselling, special education, adolescent development, staff wellbeing and parent engagement.

With a PhD in Stress Management & Coping Skills, an MSc in Counselling and Therapies, a Master’s in Labour Laws & Personnel Management, a PGDHRM, and postgraduate qualifications in Adolescent Psychology, Cyber Psychology, Neuroscience Coaching, Art Therapy, Autism Management and Neuro-Linguistic Programming, Dr. Abhiruchi brings a multidisciplinary perspective to wellbeing.

What stands out in her work, however, is not simply the range of qualifications, but the way she uses that learning in everyday school life—to make conversations around mental health, behaviour, inclusion, adolescence and emotional wellbeing more accessible to students, parents and educators.

About VGWS

VGWS’s residential setting brings together students, teachers, house parents, wardens, counsellors and families in a close-knit community. In such an environment, wellbeing cannot remain the responsibility of one department.

The school’s Wellbeing and Inclusion Department works closely with academic and residential teams to create systems of support for students, while also helping teachers and parents understand the changing emotional and behavioural needs of children and adolescents.

Dr. Abhiruchi’s role is therefore not limited to individual counselling. She works across the school to connect student support, inclusion, life skills, parent education, staff development and safeguarding.

The larger objective is to create an environment where asking for help is normal, concerns are noticed early and students are supported with both care and accountability.

Department Leadership

Dr. Abhiruchi Udayan’s professional journey brings together psychology, counselling, special education, human resources and organisational wellbeing.

Her PhD in Stress Management & Coping Skills and her postgraduate training across counselling, adolescent psychology, cyberpsychology, neuroscience coaching, art therapy and autism management have helped shape a broad understanding of the different factors that influence a child’s wellbeing.

She brings this perspective to VGWS through counselling, student interventions, parent conversations, staff training, life-skills education, inclusion and wellbeing initiatives.

Her work also extends beyond the school community. Through parent education, adolescent awareness programmes, professional development and conversations around mental health and child safety, she seeks to make psychological understanding more accessible to families and educators.

For Dr. Abhiruchi, wellbeing is not about removing every difficulty from a child’s life. It is about helping children develop the understanding, confidence and support systems they need to navigate those difficulties.

How VGWS Structures Wellness Across Boarding Life

Rather than treating wellbeing as a single activity or an occasional intervention, VGWS has developed recurring programmes and initiatives across emotional awareness, behavioural guidance, physical wellness, inclusion, adolescent health and child safety.

Dr. Abhiruchi works with the wider school team to plan and support many of these initiatives, while teachers, house parents, wardens and other staff play an equally important role in taking the work into everyday school and boarding life.

  1. Emotional Wellness
Focus Programme / Activity
Ongoing emotional awareness Student- and parent-facing conversations around recognising emotions, understanding behaviour and noticing what children may not always express openly.
Structured parent webinars Jigyasa Webinar Series covering adolescent mental health, the teenage brain, digital wellbeing, parenting teenagers and related concerns
Life-skills reinforcement Student activities such as the Habit Auction, encouraging students to reflect on their habits, choices and personal responsibility.
Emotional intelligence education

 

Sessions such as “Mending the Inner Compass”, helping students understand emotional intelligence as an everyday life skill.

A significant part of Dr. Abhiruchi’s work is creating spaces where difficult conversations become easier to have—whether that conversation is with a student, parent or teacher.

  1. Behavioural Guidance & Digital-Age Parenting
Focus Programme / Activity
Adolescent development

 

Jigyasa sessions such as “Parenting Made Simple”, helping parents understand the teenage brain and changing adolescent behaviour.
Digital behaviour & cyber safety Digital parenting and cyberpsychology sessions focused on children’s online lives and responsible technology use.
Substance-free culture Student awareness initiatives supporting a healthy, substance-free boarding environment.
Safeguarding

 

Child-safety awareness aligned with the school’s safeguarding framework and India’s POCSO requirements.

Her approach is often to help adults look beyond the behaviour itself and understand what may be driving it. This allows discipline, counselling and student support to work together rather than operate separately.

  1. Physical & Mental Wellness
Focus Programme / Activity
Movement & mindfulness Yoga, movement and mindfulness incorporated into boarding and activity routines.

 

Experiential wellbeing Night camps and outdoor adventure experiences that encourage resilience, teamwork and independence.

 

Cultural & recreational outings Boarding outings and visits that give students opportunities to step away from academic routines and experience the world beyond the classroom.

Wellbeing, in this approach, is not limited to conversations about mental health. Rest, movement, friendships, recreation, creativity and meaningful experiences are all part of a healthy residential life.

  1. Inclusion & Community Values
Focus Programme / Activity
Inclusive education Participation in platforms such as the World Inclusion Conference (WIC 2026) and continued work around inclusive practices.
Family connection for boarders

 

International Day of Families and other initiatives that help students living away from home maintain a sense of connection.

 

Values & empathy building Community-service experiences, including old-age-home visits, encouraging empathy, gratitude and social responsibility.

 

Dr. Abhiruchi’s work in this area brings together her experience in counselling and special education, with an emphasis on seeing each student as an individual with different strengths, needs and ways of learning.

  1. Adolescent Health & Life Education
Focus Programme / Activity
Puberty, sex education & digital-safety awareness Sessions for MYP 1–3 students on puberty, sex education and pornography awareness, conducted in partnership with NGO Prayas and organised separately for boys and girls.

These sessions are designed as facilitated conversations rather than one-way lectures.

Students are given a safe, age-appropriate space to ask questions that they may otherwise hesitate to discuss. Dr. Abhiruchi’s role is to ensure that these conversations remain respectful, developmentally appropriate and grounded in psychological understanding.

The intention is not simply to provide information, but to help young people make safer and more informed choices.

Student-Led Wellbeing Governance

VGWS also recognises that students themselves have an important role to play in creating a positive wellbeing culture.

The school’s Student Well-Being Council provides students with an opportunity to contribute to conversations around wellbeing and peer support.

The council is headed by student leader Master Rudraksh Verma, reflecting the school’s belief that wellbeing should not only be something adults provide for students—it should also be something students learn to contribute to within their community.

Student Voice & Staff Accountability

For boarding students, maintaining a strong connection with family remains an important part of wellbeing.

VGWS facilitates daily parent phone calls and weekly video calls, along with individual parent interactions and regular opportunities for families to remain connected with their children.

Buddy programmes, weekend activities and outings also provide students with opportunities to develop friendships and a sense of belonging within the boarding community.

At the same time, Dr. Abhiruchi’s work extends to the adults who work with students every day.

Through the school’s INSET programme, she has contributed to sessions such as “From Transactions to Trust” on parent interactions, classroom and behaviour management, POSH awareness, and professional reflection and growth.

The underlying belief is simple: when adults feel supported, understood and better equipped, they are better placed to support children.

Leadership Perspective

“Wellbeing is not about making a child’s journey free from challenges. It is about making sure that when a child faces a challenge, there is someone who notices, someone who listens and someone who helps them find a way forward.

At school, we are privileged to be part of that journey. My role is to bring together psychological understanding, compassion and practical support—but the real work happens when counselors, teachers, house parents, families and students work together.”

— Dr. Abhiruchi Udayan, Head – Wellbeing and Inclusion, Vishwashanti Gurukul World School

The Work Beyond the Title

For Dr. Abhiruchi, the work often extends beyond formal programmes and scheduled sessions.

It may be a conversation with a student who is struggling to settle into boarding life, a parent who needs help understanding a child’s behaviour, a teacher trying to respond to a difficult classroom situation, or a colleague who simply needs someone to listen.

Her work is rooted in the belief that psychological support should not feel distant or clinical. It should be approachable, respectful and part of everyday school life.

Through VGWS, she continues to bring these principles into the school community while also contributing to wider conversations around adolescent wellbeing, inclusion, mental health awareness, parenting and education.

The strength of this work, however, lies in the collective effort around it.

A counsellor can begin a conversation. A teacher can notice a change. A house parent can provide comfort. A parent can listen. A student can reach out to a friend. And together, these small acts can create a much safer and kinder environment for children to grow.

 Frequently Asked Questions

Who oversees student emotional and behavioural wellbeing at Vishwashanti Gurukul World School?

Dr. Abhiruchi Udayan, Head – Wellbeing and Inclusion, leads the school’s wellbeing work, supported by counsellors, special educators, teachers, residential staff and school leadership.

What does Dr. Abhiruchi bring to VGWS?

Her work brings together counselling, stress management, adolescent psychology, special education, cyberpsychology, staff wellbeing and parent education. Her multidisciplinary background allows her to approach student wellbeing from both psychological and educational perspectives.

What programmes does VGWS run for boarding student wellbeing?

The school runs initiatives including the Jigyasa parent webinar series, life-skills activities, digital parenting and cyber-safety sessions, student wellbeing programmes, community experiences, counselling support and adolescent health education.

How does VGWS support boarding students’ connection with their families?

The school facilitates daily phone calls, weekly video calls, parent interactions, family-focused programmes, buddy activities and weekend outings to help students maintain meaningful connections while living on campus.

Does VGWS focus on staff wellbeing too?

Yes. The Wellbeing and Inclusion Department also contributes to staff development through INSET sessions on parent communication, classroom and behaviour management, POSH awareness, professional reflection and building healthier relationships within the school community.

Does VGWS provide age-appropriate adolescent health education?

Yes. VGWS works with Prayas to conduct age-appropriate sessions for MYP 1–3 students around puberty, sex education, personal safety and pornography awareness, with separate sessions for boys and girls.

Do VGWS students have a voice in wellbeing?

Yes. Through the Student Well-Being Council and other student-led initiatives, students are encouraged to participate in building a positive and supportive campus culture.

Media Contact

Vishwashanti Gurukul World School, Pune, Maharashtra, India

Website: www.mitgurukul.com  |  Email: admissions@mitgurukul.com  |  Phone: 7897894804

Follow Vishwashanti Gurukul World School:
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Facebook: https://www.facebook.com/MITGurukulOfficial

LinkedIn:https://www.linkedin.com/in/mit-vishwashanti-gurukul-8a3460218/
YouTube:https://www.youtube.com/@Mitgurukulpune
LinkedIn: linkedin.com/in/udayanabhiruchi

 

Vatsal Shah: Bridging AI Architecture, Governance, and Business Transformation

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Enterprise artificial intelligence is moving from experimentation into a more demanding stage. Businesses are no longer impressed simply because an AI model can generate an answer or an AI agent can complete a task. The harder questions are now about what happens after the demonstration: Can the technology work reliably in a real business environment? Can its risks be controlled? Can executives understand the investment? And, most importantly, can the organization prove that AI is creating measurable value?

These questions sit at the center of the work of Vatsal Shah, an AI Leader, Solution Architect, and Technical Project Manager based in Ahmedabad, Gujarat. With more than 15 years of professional experience, 120+ projects, 50+ global clients, and 150+ certifications, Vatsal works with organizations navigating the difficult space between AI innovation and enterprise execution. His professional and consulting profile can be explored through shahvatsal.com, which provides a direct channel for organizations interested in consulting enquiries.

His experience spans enterprise agentic AI, production Large Language Model (LLM) platforms, digital transformation, Agile, DevOps, solution architecture, and technical program leadership. But his approach is not centered on adopting technology simply because it is new. Instead, he focuses on helping organizations understand how AI can be structured, governed, measured, and integrated into the way a business actually operates.

The Enterprise AI Question Has Changed

The first wave of generative AI created excitement across industries. Companies experimented with chatbots, content generation, automated analysis, and AI assistants. As the technology matured, however, the conversation began to change.

For enterprise leaders, building a successful demonstration is only the beginning.

A system that works in a controlled environment may face very different challenges when connected to sensitive company information, existing software, employees, customers, and business-critical processes. Security, reliability, costs, accountability, performance, and operational ownership all become part of the decision.

Vatsal’s work focuses on this less visible but increasingly important side of AI adoption.

His experience with Fortune-scale LLM platforms and India-based Global Capability Centre (GCC) transformations has exposed him to the realities of moving AI initiatives beyond proof-of-concept stages. A proof of concept is essentially an early demonstration used to test whether an idea can work. For enterprise organizations, the challenge is proving that the idea can continue to work when thousands of users, complex systems, business rules, and governance requirements are introduced.

That distinction is becoming critical as companies increase their AI investments.

Making Technology Decisions Understandable to the Boardroom

One of the biggest challenges surrounding enterprise AI is not always technical. It is the ability to explain complicated technology decisions in business language.

A board or senior leadership team may not need to understand every technical detail behind an AI platform. They do, however, need clear answers about why an architecture was selected, what risks exist, how those risks will be managed, what the investment is expected to deliver, and how success will be measured.

This is where Vatsal places strong emphasis on governance.

In simple terms, AI governance means creating clear rules, responsibilities, controls, and measurement systems around the use of AI. It gives organizations a framework for answering questions about accountability, risk, performance, security, and responsible operation.

Vatsal’s work includes board-ready Architecture Decision Records, or ADRs. These documents capture important technology decisions and the reasoning behind them, allowing technical choices to be communicated more clearly to senior stakeholders.

The objective is straightforward: important technology decisions should not depend on complicated explanations or individual memory. They should be documented in a way that allows business and technology leaders to understand what was decided, why it was decided, and what assumptions were involved.

For organizations making large AI investments, that transparency can make transformation easier to manage.

Agentic AI Brings a New Governance Challenge

The growing interest in agentic AI adds another layer to the enterprise conversation.

Traditional AI applications often respond to a specific request. Agentic AI can be designed to handle multiple steps within a workflow, potentially making decisions, using tools, retrieving information, and completing tasks with less human intervention.

That creates opportunities for organizations to automate more complex processes. It also creates new questions.

What should an AI agent be allowed to do? Where should human approval be required? How should its actions be monitored? What happens when it makes an incorrect decision? How can an organization measure whether the agent is actually improving the process?

These are not questions that can be answered by technology alone.

Vatsal’s approach to agentic AI considers the operating model around the technology. An operating model is essentially the structure that defines how people, processes, responsibilities, technology, and controls work together.

This perspective becomes increasingly important as businesses move from individual AI tools toward AI systems that participate directly in enterprise workflows.

The Problem Behind the Technology

For Vatsal, the challenge is ultimately bigger than implementing an AI platform.

Organizations can purchase technology, hire specialists, and launch pilots, but transformation can still fail if the business does not know how to operate the solution effectively.

This is one of the recurring problems his work seeks to address: turning technology ambition into an operating capability.

The distinction matters because successful transformation requires coordination between technical teams, business leaders, project teams, and decision-makers. Everyone needs to understand what the technology is expected to achieve and how its performance will be evaluated.

That is why Vatsal brings together AI leadership, solution architecture, and technical project management. The combination allows him to consider not only what should be built, but also how it should be delivered, governed, measured, and maintained.

Behind the technical terminology is a simple business concern: organizations want to know that their technology investments will solve real problems rather than create another layer of complexity.

Experience Supported by Continuous Learning

Vatsal’s professional profile reflects both extensive project experience and a strong commitment to continuous learning.

Across more than 15 years, he has worked on 120+ projects for more than 50 global clients across GCC, US, and European enterprise environments. His 150+ certifications further demonstrate his continued investment in developing technical and professional expertise.

This combination of experience and learning allows him to operate across several levels of enterprise transformation.

He can engage with technical questions around architecture and AI platforms while also considering delivery, program management, governance, and business outcomes.

For organizations dealing with rapidly changing AI technologies, that cross-functional perspective can be particularly valuable because enterprise transformation rarely fits into one technology category.

Two Consulting Brands Built Around Practical Technology

Vatsal’s philosophy also extends through two independent technology-focused brands: Agile Tech Guru by Vatsal Shah and Business Tech Navigator.

Agile Tech Guru by Vatsal Shah focuses on Agile, DevOps, and AI consulting for engineering leaders. Its approach is centered on understanding how teams actually deliver technology, identifying inefficient practices, and introducing improvements that can be evaluated through measurable results.

Organizations interested in Vatsal’s work around Agile, DevOps, AI consulting, and engineering leadership can explore the practice through Agile Tech Guru.

Rather than treating transformation as a presentation exercise, the practice emphasizes practical changes in engineering and delivery environments.

Business Tech Navigator focuses more specifically on enterprise AI and digital transformation. The practice works around areas such as enterprise AI readiness, agentic AI operating models, and technology transformation strategy.

Organizations and business leaders looking for guidance in these areas can learn more about the consulting practice through Business Tech Navigator.

Its broader purpose is to help boards and business operators make high-stakes technology decisions with greater clarity before committing to large-scale implementation.

Both practices reflect a common philosophy: technology recommendations should ultimately connect back to business reality.

From AI Excitement to AI Accountability

The next stage of enterprise AI will likely be defined less by novelty and more by accountability.

As organizations move more AI systems into production, executives will increasingly ask for evidence. They will want to know whether AI is reducing costs, improving productivity, increasing revenue, improving customer experiences, or creating other measurable benefits.

They will also want to understand the risks.

That means architecture, governance, metrics, and execution cannot be treated as separate conversations. They need to work together from the beginning of an AI initiative.

This is the area where Vatsal’s professional focus becomes particularly relevant. His work is centered on creating the foundations that allow organizations to move from AI experimentation toward structured enterprise adoption.

For him, a successful AI initiative should be more than technically impressive. It should be understandable to decision-makers, measurable against business objectives, governed appropriately, and practical enough to operate over the long term.

Ahmedabad to Global Enterprise Technology

Vatsal’s base in Ahmedabad is also an important part of his professional story.

Working from India while engaging with global enterprise environments demonstrates how technology leadership is becoming increasingly distributed. Enterprise AI expertise is no longer limited to traditional technology centers, and professionals in cities such as Ahmedabad are contributing to projects and transformation programs with international relevance.

His work across GCC, US, European, APAC, and North American contexts reflects this increasingly global nature of technology delivery.

For Vatsal, the geography may be Ahmedabad, but the problems being addressed are global: how organizations can make better technology decisions, implement AI responsibly, and convert emerging capabilities into sustainable business value.

A More Practical Definition of Enterprise AI Success

The future of enterprise AI will not be determined only by who adopts the newest model or builds the most impressive AI demonstration.

It will increasingly be determined by who can make AI work consistently inside a real organization.

That requires strong architecture, clear governance, measurable outcomes, accountable decision-making, and disciplined execution. It also requires leaders who can translate between technical possibilities and business priorities.

Vatsal Shah’s career sits at this intersection.

With more than 15 years of experience, 120+ projects, 50+ global clients, and 150+ certifications, he brings together AI leadership, solution architecture, and technical program management to address the practical challenges of enterprise transformation.

His broader message is simple: innovation creates possibilities, but governance and execution turn those possibilities into business value.

For organizations exploring enterprise AI, agentic AI, LLM platforms, or digital transformation, Vatsal’s work offers a perspective focused not only on what AI can do, but on how organizations can build the confidence and structure required to make it work.

In keeping with that practical approach, organizations seeking guidance can reach Vatsal Shah through shahvatsal.com for consulting enquiries related to enterprise AI, AI architecture, digital transformation, Agile, DevOps, and technology strategy.

Why CHNKS Is Taking the Long Road to Building a Trusted Sneaker Brand in India

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The footwear industry has never been short of new ideas. From rapidly changing fashion trends and influencer-led launches to limited-edition collections and celebrity collaborations, brands have numerous ways to capture consumer attention. But while attention can be created quickly, trust takes considerably longer to build.

For Mumbai-based CHNKS, founded by Aakanksha Rathod, that distinction has become central to the way the business operates. Instead of pursuing rapid visibility at any cost, the brand has focused on creating sneakers that customers can incorporate naturally into their everyday routines.

This philosophy is shaping the journey of an emerging Indian Sneaker Brand that believes sustainable growth begins with the product itself.

Creating Footwear for Real Life

The idea behind CHNKS is relatively simple: sneakers should work for everyday life.

Rather than designing products solely around seasonal trends or creating demand through artificial scarcity, the brand concentrates on comfort, versatility, quality, and wearability. Its sneakers are intended to accompany customers through ordinary moments—from commuting and office hours to travelling, casual outings, coffee runs, and weekends with friends.

This approach reflects a broader understanding of how consumers increasingly evaluate footwear. A product may attract attention because of its appearance, but customers are more likely to remain loyal when the product performs well in their daily lives.

For Aakanksha Rathod, this has meant building a company around utility and customer experience rather than simply chasing the next major fashion moment.

Independent Growth With a Long-Term View

The company’s approach is also influenced by its origins as a female-founded and completely bootstrapped business.

Without external investment driving aggressive expansion targets, Rathod has been able to make decisions according to the company’s own priorities. Product development, manufacturing, customer experience, and future expansion can be approached with a longer-term perspective.

This independence has allowed the footwear brand CHNKS to concentrate on improving what it already does well rather than constantly introducing products simply to maintain attention.

The philosophy is particularly visible in the way the company approaches its existing collections.

Improving Instead of Constantly Replacing

Many fashion categories operate around the idea that customers should continually move on to the newest release. CHNKS has adopted a different approach.

The company actively collects feedback from customers and uses those insights to refine its products. Improvements can involve fit, comfort, materials, durability, packaging, and other elements of the ownership experience.

This creates a development process where customers influence what comes next.

The company’s Affogato sneaker provides a strong example. The signature product has sold out and been restocked six times, demonstrating sustained customer demand. Rather than relying solely on a one-time launch moment, the product has continued to attract buyers because of its perceived value and everyday appeal.

Repeat Customers as a Measure of Trust

Over the last two years, CHNKS has served more than 10,000 customers across India. Nearly 30 percent of its orders come from repeat buyers.

For a growing footwear company, repeat purchasing can be an important indicator because it demonstrates that customers are willing to return after experiencing the product.

It also reflects the brand’s broader belief that customer retention should be earned through product performance rather than driven purely through promotional activity.

In this sense, CHNKS views each purchase as the beginning of a relationship rather than the conclusion of a marketing campaign.

Recognition Without Depending on Hype

The company’s growth has also been accompanied by organic visibility.

CHNKS footwear has been worn by personalities such as Ali Fazal, Abhay Deol, Vir Das, Rohit Saraf, Saqib Saleem, Adarsh Gourav, Orry, and Gurfateh Pirzada. These associations have increased awareness of the brand while remaining consistent with its preference for organic discovery.

The brand has also appeared in publications including ELLE, Travel + Leisure, LBB, Nod Mag, All About Eve, Times Entertainment, and Local Samosa.

For CHNKS, this recognition supports a larger idea: a strong product can gradually find its audience without being surrounded by manufactured excitement.

Putting the Community at the Centre

The company’s identity itself reflects its relationship with customers.

The missing “U” in CHNKS is intentional. According to Rathod, the brand is incomplete without the people who wear it. Its philosophy, “Better With U In It,” represents the idea that customers should have an active role in shaping the company’s evolution.

This thinking extends to product feedback, packaging, future collections, and community initiatives.

Looking ahead, CHNKS plans to explore new silhouettes, additional colourways, carefully chosen collaborations, and stronger community-led initiatives. Yet the company’s core approach is expected to remain consistent: grow thoughtfully, listen carefully, and ensure every new product has a genuine purpose.

The journey of this Indian Sneaker Brand demonstrates that building a footwear company does not necessarily require constant hype. It can also be built through consistency, customer trust, and products that people genuinely want to wear again.

For the footwear brand CHNKS, the ambition is therefore not simply to create another sneaker label. It is to develop a lasting relationship with customers—one pair, one recommendation, and one repeat purchase at a time.

 

 

 

Mizaj Reaches 10th Showroom Milestone with Salem Launch and First Franchise Expansion

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Introduction

A new milestone has been added to Mizaj’s growth story with the successful opening of its 10th showroom in Salem on 9 August 2026. The launch is particularly significant for the premium customised menswear brand as Salem is home to its first-ever franchise showroom.

The new store represents both continued retail expansion and the beginning of a new franchise-led growth strategy for Mizaj.

The showroom was inaugurated by Mr. Abdul Raafi, Founder & CEO of Mizaj, in the presence of the Mizaj leadership team, franchise partners, customers, well-wishers, and guests.

Expanding the Mizaj Experience in Salem

Situated on Omalur Main Road, opposite Mangal & Mangal, Salem, the new showroom brings Mizaj’s premium customised menswear experience to customers in Salem and surrounding markets.

The showroom has been designed for customers seeking personalised clothing for weddings, professional requirements, business occasions, and other important events.

Visitors can explore premium wedding fabrics, customised suits, multiple suit styles, professional styling consultation, personalised fitting, and Mizaj’s signature craftsmanship experience.

1,000+ Fabric Choices for Customised Style

One of the key highlights of the Mizaj experience is the range of fabric options available to customers.

At the Salem showroom, customers can explore 1,000+ premium fabric options while selecting the look and feel of their customised outfit. The extensive choice gives customers greater flexibility when designing wedding suits, formalwear, and premium occasion wear.

Along with fabric selection, expert consultation and customised fitting help create a more personalised final look.

Mizaj also brings its London-inspired craftsmanship to the showroom, adding a premium tailoring experience to its product offering.

The Brand’s First Step into Franchise Expansion

The opening of the Salem showroom is strategically important because it marks Mizaj’s first franchise store.

The franchise model creates an additional avenue for the brand to expand beyond its existing showroom network. It can help Mizaj reach new markets and bring its specialised customised menswear services to a wider customer base.

The Salem location is therefore expected to serve as an important step in Mizaj’s broader franchise expansion model.

The brand plans to strengthen its presence across Tamil Nadu and other key markets as it continues its growth journey.

A Growing Legacy in Customised Menswear

Mizaj has already served 50,000+ customers and grooms, establishing a growing legacy in customised menswear.

Its focus on wedding suits and premium menswear has helped the brand develop an offering centred on personalised styling, quality fabrics, professional consultation, and customised fitting.

The opening of the 10th showroom builds on this foundation while allowing more customers to experience the brand’s services locally.

Catering to Modern Customers

The Salem showroom is designed to meet the requirements of a wide range of customers.

Grooms can explore customised wedding suit options for their special day, while professionals and businessmen can find premium clothing for formal and important occasions.

Customers who prefer personalised occasion wear can also benefit from the consultation and fitting process, helping them create outfits that reflect their individual style.

This customer-focused approach supports Mizaj’s positioning as a specialist destination for customised wedding suits and premium menswear.

A Milestone with Wider Significance

For Mizaj, reaching 10 showrooms is an important achievement. However, the Salem opening carries additional significance because it introduces the brand’s first franchise showroom.

The combination of the 10th showroom milestone and the beginning of franchise expansion signals a new stage in the company’s growth.

As Mizaj continues expanding across Tamil Nadu and other key markets, its focus remains on delivering premium customised menswear through a personalised customer experience.

Conclusion

The inauguration of Mizaj’s Salem showroom on 9 August 2026 marks a defining moment in the brand’s expansion journey.

As its 10th showroom and first-ever franchise location, the store represents a move toward a broader franchise-led growth model. With 1,000+ premium fabric options, multiple suit styles, expert consultation, personalised fitting, and London-inspired craftsmanship, the showroom is positioned to serve Salem’s growing demand for premium customised menswear.

Having already served more than 50,000 customers and grooms, Mizaj enters this next phase with an established customer legacy and a clear focus on expansion.

The Salem showroom is therefore not simply another addition to the Mizaj network — it represents the beginning of a new chapter in the brand’s journey toward wider market presence and franchise growth.

For more information Visit : https://www.mizaj.com/

Boost Educational and Career Opportunities with Gyapak Gujarat, a Digital and Independent Portal

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Gyapak Gujarat, a Vadodara-based independent platform, has announced the launch of a digital portal for students and professionals. It shares official announcements related to career and educational opportunities. The goal is to help candidates get official updates on time.

Job portal focuses dedicatedly on sharing verified government job notifications, real-time alerts through the preferred platform – WhatsApp, Website, Email, etc. – and equipping candidates with relevant resources to prepare for exams. Additionally, the digital job portal acts as a one-stop shop for candidates who are looking to check their admit cards, results, and answer keys.

What separates our job platform is its linguistic preference: the platform has content specifically in the Gujarati language. This makes it easy for all candidates to read and understand the content.

Candidates are not required to sign up or pay any fee to avail the service. Gyapak Gujarat is completely free for all aspirants – ensuring that everyone has equal accessibility.

“We believe that everyone deserves a chance to improve their educational and career prospects,” the spokesperson said – adding, “it only seemed fair to grant no-cost access to all the aspirants.”

“Whether it relates to GPSC, GSSSB, Gujarat Police, or any other state-level department, we offer concise information sourced right from official and authentic notifications,” Gyapak Gujarat spokesperson said.

The digital and independent Gujarati platform covers core subjects like Gujarat Government policies & initiatives, national & international news, economy & finance, science & technology, environment, awards & honors, sports, government schemes, and important dates & events.

Key benefits that Gyapak Gujarat offers are daily MCQs and monthly current affairs magazines. With this, candidates can quickly test their learning and analyze where they need to improve. Candidates can also improve their accuracy and speed by regularly appearing for practice exams on the platform.

The spokesperson said, “We have designed the platform in a manner that helps candidates save time and go through a quick revision before the examination.”

Material available on the Gujarati job portal is easy to download – making it convenient for candidates to study even without the internet. Gujarati job platform also offers structured summaries to candidates. The platform centers around three pillars, namely easy access, information at no cost, and quick updates.

The job portal goes live on July 29, 2026. Visit the official website for more information.

About Gyapak Gujarat

Gyapak Gujarat is an independent and digital platform based in Vadodara. It sources all key details about available government job opportunities in Gujarat from official notifications. Candidates don’t have to pay any hidden fee to keep themselves updated.

The platform lists career opportunities with state-level government recruiters. Information is fetched from official departments, like OJAS, GPSC, GSRTC, Gujarat High Court, and GSSSB, among others.

Whatever your qualifications are, Gyapak Gujarat has something for everyone, along with practice material.