In a time when sustainability, convenience, and entrepreneurship are shaping modern lifestyles, Washmart is emerging as a trailblazer in India’s laundry and dry-cleaning industry. From redefining how people approach laundry chores to enabling scalable business models, Washmart is quickly becoming the go-to name in eco-conscious laundry services. With over 200 stores across 26 states in under three years, the brand is now setting its sights on 500+ franchises by 2027 and even exploring international operations.
We sat down with the founding team of Washmart to understand how they’re fusing technology with sustainability and why their franchise model is gaining such rapid traction in India’s Tier 1 and Tier 2 cities.
Q1. Washmart has experienced impressive growth in a short time. What would you say is the core mission driving this expansion?
Washmart: Our core mission is simple—to make laundry not just convenient but also eco-friendly and accessible. We’re not just another laundry service. We’re creating a movement where customers no longer see laundry as a chore, but as a lifestyle choice that reflects their values—cleanliness, sustainability, and time-efficiency. Our growth is a direct result of sticking to that mission and constantly innovating on how we deliver it.
Q2. Technology and sustainability seem to be central to your operations. Can you tell us more about how you balance both?
Washmart: Absolutely. We’ve invested heavily in tech-driven solutions like our mobile app, which allows customers to schedule pickups and deliveries, track their orders in real-time, and even opt into subscription-based plans. On the sustainability front, we use 100% eco-friendly, skin-safe detergents and water-efficient machines, reducing our environmental impact significantly.
This fusion of technology and sustainability is what sets us apart. We believe innovation must also be responsible, and that’s what we’re delivering.
Q3. Let’s talk about franchising—why is it a key focus area for Washmart?
Washmart: We view franchising not just as a growth strategy, but as a way to empower aspiring entrepreneurs. Our turnkey franchise model offers a low-risk, high-reward opportunity with full support—from setup and staff training to marketing and inventory management. Whether you’re a first-time business owner or someone looking for a scalable second income, Washmart offers a purpose-driven, profitable path.
With minimal investment and robust support, our franchise partners are joining a brand that’s already built credibility and trust.
Q4. What kind of individuals or entrepreneurs are ideal franchise partners for Washmart?
Washmart: We’re looking for motivated individuals who believe in sustainability and see value in branded, tech-enabled services. You don’t necessarily need prior experience in the laundry sector—we provide extensive training and support. What we value most is commitment to quality, a customer-first mindset, and an entrepreneurial spirit.
Whether you’re in Delhi NCR, Mumbai, Bangalore, Pune, or any other Tier 1 or Tier 2 city, Washmart could be the right business for you.
Q5. Your success in expanding to 26 states is remarkable. Can you share any success story from your franchise network?
Washmart: One of our franchisees from Lucknow, who had no prior experience in the service sector, reached break-even within the first five months. With consistent marketing support, app-based customer management, and a loyal customer base built on convenience and quality, his store is now among our top-performing outlets.
Stories like this reaffirm our belief that with the right ecosystem, anyone can succeed in the laundry business.
Q6. How do you ensure quality across all your franchises, especially as you scale so rapidly?
Washmart: Consistency is key. We’ve established centralized SOPs (Standard Operating Procedures) and conduct regular quality audits. Our mobile app system allows us to monitor customer feedback and ensure that every outlet upholds our brand standards.
Moreover, every franchise partner has access to our inventory management software, and we provide hands-on training to all staff before launch.
Q7. What are your short-term and long-term goals from here?
Washmart: In the short term, we’re focused on expanding our franchise network by 30% in Tier 1 cities and boosting customer retention by 25% through our loyalty programs. We’ve already begun revamping our subscription plans to make them even more value-driven.
In the long run, our target is to reach 500+ franchise stores across India by 2027 and make Washmart a household name for sustainable laundry services. We’re also actively exploring opportunities to launch operations internationally.
Q8. How do you plan to keep up with changing consumer behavior, especially post-pandemic?
Washmart: Post-pandemic, consumers have become more hygiene-conscious, digitally savvy, and sustainability-minded. Our app-based service model, emphasis on sanitization, and eco-friendly practices align perfectly with these shifts.
We’re also working on introducing AI-powered logistics optimization to reduce turnaround time and enhance delivery accuracy, and we’re gathering customer behavior insights through our app to better personalize offers and services.
Q9. For everyday consumers, what’s the main value Washmart brings to their lives?
Washmart: We save time, reduce environmental impact, and provide peace of mind. Whether you’re a busy professional, a parent managing multiple responsibilities, or a student juggling schedules, we bring effortless, high-quality laundry care right to your doorstep.
And with our 8-hour turnaround for premium services, you never have to stress about missing clean clothes again.
Q10. Lastly, what message would you like to share with potential customers and entrepreneurs?
Washmart: To our customers—we invite you to download the Washmart app today and enjoy a 20% discount on your first order. Experience the convenience of tech-enabled, eco-conscious laundry.
To aspiring entrepreneurs—join India’s laundry revolution with Washmart. It’s a business opportunity built on purpose, scalability, and support. Let’s grow together and create cleaner communities—one city at a time.
For more information visit: www.washmart.in .
